Analyst, Business Intelligence

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview:

The Analyst, Business Intelligence (BI) will support a variety of clients, projects, and responsibilities. This role will play a key part in supporting reporting and dashboard development, ensuring stakeholders have access to accurate, insightful data for decision-making. The ideal candidate is an analytical thinker with strong technical skills, business acumen, and a curiosity-driven mindset. They should be a self-starter, highly adaptable, detail-oriented, and comfortable working in a fast-paced, evolving environment.

Key Responsibilities:

• Collaborate with cross-functional teams to develop reporting frameworks that analyze trends and optimize multi-channel media campaigns.
• Develop a deep understanding of client data sources, ensuring accuracy through regular quality control checks.
• Analyze campaign performance and provide insights using various digital analytics tools and partners.
• Assist in creating measurement plans that outline strategies and tactics to assess brand performance.
• Conduct market and industry research to provide benchmarks, industry updates, market scans, and summary reports for clients.
• Support competitive analyses and best practice audits.
• Work closely with data partners to prepare datasets, proactively identifying and resolving data discrepancies or inaccuracies.
• Develop and maintain expertise in areas such as database marketing, integrated channel marketing (including web), analytics tools, and measurement methodologies.

Qualifications:

• 1-2 years of experience in marketing, advertising, or consulting
• Strong analytical skills with the ability to think both strategically and tactically.
• Ability to manage multiple tasks, meet deadlines, and prioritize effectively.
• Self-motivated with the ability to work independently while contributing to team objectives.
• Proficiency in Microsoft Office, with advanced Excel skills required.
• Experience with digital analytics tools (Google Analytics, Adobe Analytics) is a plus.
• Knowledge of statistical modeling, segmentation, test design, and ROI measurement is a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Rang