Analytics Manager

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Our Manager, Analytics is an integral part of our Digital Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity 2-3 days weekly. This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, Durham, NC.

The Opportunity

As a Manager, Analytics, you’ll join a collaborative and consultative product analytics team dedicated to building world class digital products. Reporting to the Director of Analytics & Optimization, you’ll bridge the gap between strategy and technical execution by architecting and leading analytics work across the full product lifecycle. This is a unique opportunity to lead and directly influence the success of our analytics practice, product direction, and clients without losing your connection to the craft.

After a year in this role, you’ll have made the following impacts on our analytics practice:

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Partnered with the Director of Analytics and our Staff Analytics Architects to shape team standards, processes, and culture - leaving your mark on how we work.

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Managed and mentored mid-level and Senior Analytics Architects, helping them develop new skills and elevate their consultative abilities.

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Led 3-5 digital product analytics initiatives for some of the worlds’ most recognized brands.

Responsibilities

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Lead, delegate, and provide oversight for a cross-functional team of product analytics practitioners

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Provide mentorship and management to 2-5 analytics architects (including conducting weekly 1:1s, providing coaching, writing performance reviews)

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Report to the Director of Analytics, advising on staffing decisions, team development, and project scoping

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Provide meaningful team leadership and strategic project guidance across 1-2 client projects

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Audit, select, and recommend the best analytics tool stack to suit client needs (e.g., Adobe Analytics, Google Analytics, Mixpanel, Amplitude, Segment, mParticle)

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Partner with clients to set measurement and business goals and resolve issues to ensure the users' best interests

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Develop and lead workshops with clients to understand their business goals and translate them into trackable outcomes within products

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Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams

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Build trust and credibility with clients through empathy and open communication

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Collaborate with other analytics leaders to influence TELUS Digital's service offering, analytics practices and process, and deliverables

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Advocate for analytics best practices with our clients and across our company

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Provide internal and external thought leadership that promotes the analytics practice

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Stay current on industry trends and the changing trajectory of the practice (e.g., tooling innovation, ethical and regulatory developments)

Qualifications

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8+ years of professional experience developing and executing analytics strategy and implementation within a digital agency or consulting environment

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3 -5+ years of experience managing team members, with a genuine passion and skill for developing talent and empowering teams to do their best work

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Experience working in a breadth of analytics tools and platforms (e.g., Adobe Analytics, Amplitude, Mixpanel, and Google Analytics), and can guide organizations in selecting the ideal tools for their needs

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Effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions

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Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics

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Experience creating analytics tracking specifications for web and