Analytics, Manager

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1573 - Analytics, Manager

Role Summary and Impact

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Analytics, Manager - Government

We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We're endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Our UK Analytics capabilities are central to our success, empowering WPP Media's clients with a full range of Analytics services that deliver tangible impact. This role sits within the broader WPP Media Analytics structure, drawing on the specialist expertise of Modelling, Analytics Consultancy, and Data Science & Solutions teams.

Position Overview

The Analytics Manager, Government will be a hands-on analytical professional within the dedicated team supporting the UK Government account. This role is crucial for executing various measurement activities, from data analysis and insight generation to presenting findings to clients and internal teams. The Manager will be deeply involved in ensuring that effectiveness is a core consideration throughout the media planning and activation process for government campaigns. This position requires strong analytical capabilities, a clear understanding of research methodologies, and the ability to translate complex data into clear, actionable insights for diverse government stakeholders.

Skills and Experience

Client Leadership:

• Liaise with key stakeholders throughout the measurement process, including suppliers and internal WPP teams, to ensure seamless project delivery for UK Government clients.

• Present analytical insights back to clients and agency teams in a clear, concise, and compelling manner.

• Serve as a key contact for clients and internal colleagues on assigned projects, building relationships and acting as a trusted advisor on analytical matters.

Strategic Measurement & Delivery:

• Help to analyse diverse data sets and draw useful conclusions from the insight, presenting these conclusions most appropriately for government objectives.

• Complete regular measurement audits of client's current capabilities and prioritise recommendations for future improvements to measurement setup based on effort vs. return.

• Ensure that measurement and effectiveness are actively considered at all stages of the planning process for government campaigns, from strategy development through to activation.

• Work with activation teams to design and execute tests/experiments to understand granular channel performance across multiple locales for government initiatives.

• Collaborate with planning and activation teams to ensure the learnings from previous analysis are effectively fed back into future planning cycles.

• Develop a strong understanding of measurement tools and techniques available to comprehensively assess performance.

• Develop an understanding of the drivers of performance beyond marketing levers to provide a broader view on the most effective approach to maximise client performance.

Commercial Growth & Innovation:

• Apply a commercial mindset to research and analytical projects, working within client budget