Applied Decision Scientist, Lifecycle Marketing

The Opportunity

Join Adobe’s Growth Marketing and Insights (GMI) team as a seasoned professional in Marketing Applied Analytics. We seek an inspiring change agent who can lead and innovate in the field of Lifecycle Marketing Analytics. The ideal candidate for this position is a leader with a clear perspective and a proven track record. They have collaborated with the Lifecycle Marketing (LCM) team to improve channel performance. They apply advanced measurement techniques across outbound surfaces such as Email, Line, and WhatsApp. This role requires a strategic professional who can set LCM apart from paid media channels and encourage innovation in measurement, applied insight, and forging new growth paths. This role will play a crucial part in improving customer acquisition and engagement and fueling revenue growth. Proficiency in data analytics platforms, understanding of ML architechture, and working knowledge of the channel is required. We are looking for someone who thrives in a collaborative, fast-paced environment and is passionate about leading change.

What You'll Do

• Work on groundbreaking data science and analytics problems to answer key questions. Understand how to measure the incremental value from an email campaign. Analyze the channel’s role in driving business growth. Identify tools needed to optimize email campaigns.
• Collaborate with Lifecycle Marketers and leadership to build measurement, analytics roadmaps and business strategy informed by insights.
• Proactively identify and lead improvements to the LCM analytics ecosystem and develop a learning agenda-based roadmap for LCM Analytics, aligned with organizational objectives.
• Bring structure to problems and decompose them into scalable solutions that drive measurable business impact.
• Conduct ad-hoc analytical deep dives on complex data, and present findings to collaborators in a way that drives impact and decision-making.
• Lead performance reviews, manage, and own all aspects of insights and reporting.

What You Need to Succeed

• Outstanding problem-solving abilities and comfort navigating and working effectively in uncertain environments.
• Excellent oral and written communication skills.
• Intellectual curiosity, flexibility, and high attention to detail.
• 4+ years of experience across Prescriptive, Descriptive, and Predictive Analytics, including 3+ years specifically in LCM analytics.
• Proficiency in traditional analytics tools and frameworks complemented by an AI-focused approach and knowledge of machine learning tools and techniques.
• Experience developing and working on larger-scale analytics/big data implementations.
• Track record of consistent delivery and execution.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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