Job Title: Assistant Manager, Marketing Go-To-Market
Location: Singapore
About the Role
- We are looking for a dynamic and result-driven Marketing Assistant Manager to co-lead the planning and execution of Go-To-Market (GTM) Initiatives drive acquisition, engagement, and retention. This role will oversee integrated marketing campaigns across multiple channels and ensure that marketing strategies effectively support business growth.
- The ideal candidate combines strong marketing fundamentals with analytical thinking and execution excellence, cross-functionally.
Key Responsibilities
- Co-lead the planning and execution of integrated marketing campaigns across digital, social, and offline channels
- Co-develop go-to-market strategies for new products, promotions, and key marketing initiatives
- Work with agencies and internal teams to develop campaign, messaging, and media strategies
- Manage campaign timelines, deliverables, and budgets to ensure successful launches
- Monitor campaign performance and drive optimization to improve marketing effectiveness and ROI
- Ensure brand messaging and positioning remain consistent across all marketing touchpoints
- Oversee the development of marketing assets such as digital ads, EDMs, social content, and promotional materials
- Manage marketing calendars, product launches, and brand engagement initiatives
- Collaborate with creative agencies to develop compelling marketing content that resonates with target audiences
- Analyze campaign performance data to generate insights and optimize marketing strategies
- Work with CRM teams to design lifecycle marketing programs that improve engagement and retention
- Monitor competitor campaigns and market trends to identify opportunities for differentiation
- Partner closely with product, sales, and customer support teams to align marketing initiatives with business objectives
- Manage agency partners, media vendors, and marketing suppliers to ensure high-quality campaign delivery
- Oversee marketing budgets, tracking campaign spend and ensuring efficient allocation of resources
Requirements
- 4–6 years of marketing experience, preferably in B2C or customer-centric industries
- Hands-on experience in executing digital and offline campaigns
- Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Excellent project management and communication skills
- Collaborative mindset with attention to detail and execution excellence
- Background in telecommunications, fintech, or digital-first consumer brands
- Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies
- Comfortable working in a fast-paced, driven environment
- Ability to use Ai tools for designing