Associate Director, Americas, Go-To-Market

Elfbeauty
New York, US
HybridCareer-pivot friendly

Who this role is best for

Aimed at senior marketing leaders who drive regional execution in fast-growth beauty markets, requiring hybrid office presence in New York.

Best fit for

  • Strategic leaders with experience in Canada and Mexico consumer markets.
    — “shaping how the brand shows up across Canada and Mexico at scale
  • Marketers adept at translating global strategies into local campaigns.
    — “translating global priorities into locally resonant, high-impact go-to-market strategies
  • Professionals comfortable with cross-functional influence and fast-growth execution.
    — “strong cross-functional influence, deep market understanding, and the ability to move seamlessly

Things to consider

  • Hybrid work model requires 3 days in New York office weekly.
    — “hybrid 3 day in office, 2 day at home work environment

How to stand out

  • Demonstrate quantifiable impact on brand growth in previous roles.
    — “accelerate brand growth, deepen consumer engagement, and strengthen retail performance
  • Highlight experience with retail performance metrics and market expansion.
    — “strengthen retail performance
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · CompanyLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • accelerating brand growth
  • deepening consumer engagement
  • strengthening retail performance
Typical background
marketing leadershipcross-functional experience

Skills & requirements

Required

Market ExpansionGo-to-market StrategiesCross-functional Leadership

Preferred

Brand ManagementInternational Marketing

About the role

Original posting from Elfbeauty via Lever

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary:

At e.l.f. Cosmetics, we believe in breaking boundaries—geographically, culturally, and creatively. As Associate Director, Americas, Go-To-Market, you will lead the strategic vision, market expansion, and commercial execution for two of e.l.f.’s fastest-growing international markets, shaping how the brand shows up across Canada and Mexico at scale.

This role will serve as the regional marketing leader responsible for translating global priorities into locally resonant, high-impact go-to-market strategies that accelerate brand growth, deepen consumer engagement, and strengthen retail performance. You will operate as the connective force between global brand strategy and regional execution—driving market relevance, launch excellence, and commercial outcomes across every touchpoint.

The ideal candidate is a highly strategic, action-oriented leader with strong cross-functional influence, deep market understanding, and the ability to move seamlessly from long-range planning to flawless execution in a fast-growth environment.

Source: Elfbeauty careers (Lever)

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