Associate Director, Business Intelligence

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview:

The Associate Director of Business Intelligence will apply their years of experience in data analysis and strategic consulting as a BI lead. A key driver of this success will be our ability to source and leverage the wide range of data available to the BI team—not only to demonstrate the business impact of our media and marketing campaigns, but also to translate those insights into actionable recommendations that optimize media investment for our clients.

Key Responsibilities:

• Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and deliverables for the entire team that serves on your client's behalf.
• Work throughout the year with internal and external (client team, partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
• Oversee the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
• Manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
• Synthesize the data available into insights about the success of our programs in transforming the behavior of our target audience (healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancement.
• Be a strategic consultant using the insights as the foundation for presentations, reports, assorted client deliverables in either a face-to-face or virtual setting.
• Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in any new business development opportunities as they arise.
• Understand client needs and internal operations to achieve success for the client and team.
• Provide strategic review of your team's work to ensure deliverables are on time, data cleanliness & clean presentation of story is presented, and overall, of high quality.
• Collaborate with people across the organization, affect positive change, understand competitive offerings, identify needs to get projects moving and keep them moving forward with our teams.
• Independently provide POV for clients or our teams, while sourcing or researching any needed information to inform decision-making in consideration of business rules.
• Manage a team, teaching process and providing a growth path for direct reports while managing their workload for success.

Qualifications:

• 5 to 7 years of work experience in data/analytics consulting or quantitative marketing/analysis
• Depth of understanding of how c