Associate General Counsel, Commercial

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least 2 days per week, or 8 days per month. We are searching for someone who can join our San Francisco, CA or Austin, TX hubs. Please ensure you can realistically commit to this structure before applying.

THE OPPORTUNITY

Reporting to the Chief Legal Officer, we’re looking for an Associate General Counsel, Commercial with B2B SaaS or significant high value commercial transactions experience to lead our commercial contracting function and build the infrastructure that helps us scale with clarity and speed. You’ll own enterprise negotiations, lead a high-performing team, and build scalable systems that provide visibility into deal pipeline and contracting operations. You'll also help modernize our contract templates to reflect our evolving AI-powered products.

This role requires executive presence, strong commercial judgment, and experience managing complex deal flows while ensuring our commercial terms reflect SaaS and large global customer market expectations.

This is ideal for an experienced attorney who thrives on building processes, coaching teams, identifying and resolving operational bottlenecks, and partnering deeply with Sales, Finance and Product to drive business outcomes

WHAT YOU’LL DO:

TEAM LEADERSHIP & DEVELOPMENT

• Manage the commercial legal team and potentially deals desk setting clear expectations, priorities, and development paths

• Develop and maintain fallback terms and decision frameworks to empower teams to move quickly and consistently

• Member of the legal leadership team and acting as a guide to the broader legal team and contribute to cross-functional legal strategy and decision-making

COMMERCIAL STRATEGY AND DEAL EXECUTION

• Lead negotiations for enterprise SaaS agreements, strategic partnerships, and high-value vendor contracts

• Establish service level expectations and intake/triage processes that balance speed with quality.

• Advise cross-functional teams on deal structure, risk mitigation, and commercial positioning

• Establish intake processes, service levels, and operating rhythms that balance speed with quality

• Partner closely with Sales leadership and Finance to shape deal strategy, manage pipeline risk, and accelerate enterprise cycles, serving as a trusted advisor to senior business leaders.

• Support customized deals by aligning legal terms with product capabilities, technical requirements, and customer expectations

SYSTEMS, VISIBILITY & PROCESS EXCELLENCE

• Implement and optimize CLM systems to track agreements, key terms, and renewal cycles

• Build dashboards providing real-time visibility into deal flow and bottlenecks

• Lead development of templates, automation, and workflows that streamline the commercial lifecycle

RISK MANAGEMENT AND GOVERNANCE

• Identify and manage legal risks related to commercial activities, data commitments, AI technologies, and customer obligations

• Shape commercial policies that balance compliance, operational needs, and business growth

TEMPLATE MODERNIZATION & PRODUCT EVOLUTION

• Lead refresh of contract templates to reflect new products, AI capabilities, and data governance requirements

• Collaborate with Privacy, AI Governance, and Product teams to translate regulatory requirements into defensible contract language

• Monitor market trends to keep BetterUp’s contracting approach current and competitive

• Monitor market trends and competitive positioning to keep BetterUp's contracting approach current and commercially viable

WHAT YOU BRING:

• JD from an accredited law school and active Bar membership in at least one U.S. jurisdiction or eligibility for Registered In-House Counsel.

• 10+ years of experience in commercial and SaaS contracting across law firm and in-house roles, ideally at a scaling technology company with enterprise or AI-focused products.

• Expertise negotiating enterprise SaaS agreements, licensing deals, procurement contracts, and complex commercial transactions.

• Working knowledge of privacy, data governance, AI-related provisions, and international data privacy laws (e.g., GDPR, CCPA).

• Strong knowledge of intellectual property and open-source licensing.

• Operational mindset with experience building contracting systems, deal desk functions, and workflows that improve visibility and efficiency.

• Executive presence with strong relationship-building skills across Sales, Finance, and leadership—comfortable as a strategic partner.

• Clear communication skills with the ability to simplify complexity and influence decisions.

• Strong business judgment balancing legal risks with commercial objectives.

• Proven ability to work autonomously, manage multiple priorities, and thrive in a fast-paced environment.

• A collaborative, inclusive approach to partnering across teams.

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

• Per year:

• All federal/statutory holidays observed

• 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

• 5 Volunteer Days to give back

• Learning and Development stipend

• Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In