Associate Product Manager (ELA/Socials) - 12 months FTC

At Nelson, we’ve been shaping the future of education for children and youth across Canada for over 110 years. As the country’s largest K-12 education content provider, we remain dedicated to our legacy of looking forward, paving the way in creating boundless, accessible, and engaging learning experiences for all.

Our innovative solutions, including Edwin, our digital learning platform, provide curriculum-aligned content that support diverse learning styles while fostering critical thinking, creativity, and lifelong learning. We listen intently to the unique needs of educators, students, and administrators everywhere, and continuously evolve what we do and build to improve their lives daily.

When we’re searching for individuals to join our team, we look for bold, innovative team players with a passion for education and making a positive difference in our communities. If this sounds like you, we want to hear from you! Apply to join our team today. Let’s Create Possible, one learner at a time.

About the Role

As Associate Product Manager on the Product team, reporting to the Vice President Content & Curriculum K12, you are passionate about education and will work with a dynamic team to help create innovative e-learning solutions for use in classrooms across Canada. You are responsible in collaboration for the identification, conceptualization, validation, and strategic development of new e-learning resources and educational solutions across the ELA and Social Studies portfolio. You will participate in budgeting new projects, collaborating on defining the pedagogy and instructional design, identify and develop new authors, reviewers, subject matter experts, and thought leaders in the subject area. The role will involve conducting market research to deeply understand customer needs and shifts in curriculum and pedagogy to develop highly valued Edwin e-learning resources that grow and retain our customer base. We are looking for a candidate who is results-oriented, strategic problem-solver, gifted at understanding teaching and learning in a digital learning classroom, innovator, creative thinker, great project manager and has strong interpersonal and communication skills.

Key Accountabilities

In close collaboration with the VP Content & Curriculum, you will execute:

Comprehensive Market Research and Product Conceptualization (20%):

• Utilize a range of research tools (e.g., field calls, focus groups, surveys, concept or prototype reviews, product testing, industry best practice review, user data, internal market feedback, classroom observation, attending subject area conferences) to identify and validate student and teacher personas, identify new e-learning resource opportunities that enable a personalized, student and teacher centric experiences that save teachers time, understand customer curriculum interpretation, and pedagogical and instructional best practices to drive business growth and retention.

Business Case Development & Project Budgeting (5%):

• Identify project specifications and collaborate with Product team for the development of budgets, business case, and feature and functionality needs.

Product-in-Development Leadership (40%):

• Lead the end-to-end development of digital student learning experiences and teacher instructional resources.

• Drive all phases of product design and creation—from visioning and content development to review and refinement—ensuring alignment with strategic goals and customer needs to increase student engagement and achievement while saving teacher's time.

• Define, manage, and prioritize product and user requirements.

• Communicate a clear, data-informed product roadmap to internal stakeholders, securing alignment across Leadership, Product, and Commercial teams.

• Responsible for supporting the design of structured and coherent product learning pathways by mapping topics, sequencing lessons, and crafting clear learning objectives to ensure logical progression within each course. Courses are aligned to the curriculum with a clear progression of difficulty and complexity.

• Coordinate with internal teams to deliver high-quality e-learning resources, continuously optimizing product development workflows, leveraging internal AI tools, while accelerating time-to-market through iterative development.

• Monitor learning resource development progress, proactively resolving blockers. Serve as the escalation point for critical product and customer issues, maintaining momentum and quality under pressure.

Author/Reviewer/Subject Matter Expert Acquisition and Relationship Management (30%):

• Identify, sign, manage and cultivate key authors, reviewers, subject matter experts, key customer influencers and thought leaders to meet e-learning resource expectations of customers while ensuring optimal product positioning in market.

Market Launch Initiatives (5%):

• In collaboration with Product Marketing Manager, develop product related supports (ie. Key learning reso