Brand Design Manager

Blockstream https://blockstream.com/ was founded in 2014 by Dr. Adam Back https://en.wikipedia.org/wiki/Adam_Back and a group of fellow cryptographers and engineers who are passionate about Bitcoin and its potential to change the world. Today, Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure.

We are seeking a highly hands-on, detail-oriented and creative Brand Design Manager who can bridge brand strategy, design, and execution. You will not only define how a brand should look, feel, and communicate but will also roll up your sleeves to create the assets, systems, and frameworks that bring it to life. You will develop a unified brand identity across products, audiences, and channels. You will work closely with design, marketing, product, business, and leadership teams to drive clarity, cohesion, and quality across the entire brand ecosystem and enhance our brand.

WHAT YOU WILL BE DOING (RESPONSIBILITIES):

• Develop and refine the overarching brand strategy, vision, and narrative that align with company goals and values.

• Build and maintain scalable brand design systems (visual identity, typography, iconography, patterns, templates) while adapting to consumer, enterprise, and developer audiences.

• Partner with product design teams to evolve the brand aesthetic across web, product UI, marketing, social channels, and more.

• Partner with marketing, product, and business teams to align brand with company objectives and go-to-market plans.

• Ensure brand cohesion as we expand into new product lines and enterprise offerings.

• Stay current with industry best practices to keep the brand fresh and relevant.

WHAT WE LOOK FOR IN YOU (REQUIRED QUALIFICATIONS):

• Proven experience as a brand designer, producer, or similar role.

• Experience building design systems, style guides, and modular brand frameworks.

• Strong ability to translate strategy into compelling visual and verbal identity systems.

• Strong understanding of integrated marketing, user journeys, and multi-channel campaigns (web, product, content, social, events).

• Hands-on design skills (Figma, Illustrator, InDesign, etc.) where you can create assets yourself.

• Experience in motion graphics and content management systems (CMS).

• Experience working in a tech-driven industry or with SaaS products.

NICE TO HAVES (PREFERRED QUALIFICATIONS):

• Experience in fintech, Web3, Bitcoin, or complex technical products.

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