Business Analytics Lead- Digital Analytics

About the position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Digital- Retail organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, Columbous, OH, Austin, TX, Dallas, TX or New York, NY. This is an in-office position, requiring to be in-office five days a week. This role requires expertise in Adobe Analytics as you will use your strong analytical skills to understand and interpret data, as well as, making adjustments or recommendations based on your findings. You will be responsible for defining tagging strategy, implementation through our tag management system, developing detailed implementation requirements, writing documentation, testing and training. Candidates should have experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations. You will then create reports using tools such as Adobe Analytics, Adobe Customer Journey Analytics, Excel, PowerPoint and Tableau to share key findings and insights. The ideal candidate will have the following skill sets: • Expert experience with Adobe Analytics is required, experience with Adobe Customer Journey Analytics is preferred • Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, datastreams, datasets) is required • Experience with other Adobe Experience products (such as Target, Audience Manager and RT-CDP) preferred • Excel/Powerpoint; Experience with Tableau, R, Python or other data tools are a plus although candidates should have at least an intermediate level of experience with SQL • Intermediate level of Javascript, HTML and CSS knowledge is required • Experience with tag auditing software, such as ObservePoint, is a plus • Strong quantitative, analytical, and problem-solving skills PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Determining the optimal analytic approach and supporting development, implementation and enhancements. Assists peers with guidance on analytic approaches related to more complex solutions. Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licen