Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
We’re filling this role for a client, a science-backed hydration brand offering clean, sugar-free electrolyte powder sticks made with real fruits, vitamins, and minerals designed to optimize cellular hydration and daily performance.
JOB DESCRIPTION
Are you a strategic sales leader with a builder’s mindset and a track record of scaling CPG brands through national retail? Do you know how to unlock distribution at scale, manage major retail partnerships, and build a sales machine that drives both velocity and brand equity?
We are looking for a Chief Sales Officer who combines vision with execution — someone who understands that hydration is life and knows how to bring that mission to millions of consumers through world-class retail execution. If you thrive in high-growth environments and want to help build the next iconic beverage brand, this role is for you.
What You’ll Do
Own National Sales Strategy
- Develop and execute the overarching sales strategy, driving revenue growth
across national retail, regional grocery, specialty retail, DSD distribution, and strategic partnerships.
- Build and Lead the Sales Organization
- Recruit, mentor, and scale a high-performance sales team including:
- National Account Managers
- Distributor / DSD management
- Field sales and merchandising teams
- Establish a culture of accountability, ownership, and high performance.
Expand Retail Distribution
- Drive strategic expansion across major retailers including:
- Walmart, Target, Walgreens, Kroger, CVS, Costco, Amazon
- Emerging national and regional accounts
- Negotiate national contracts, secure premium shelf placement, and execute high-impact retail programs.
- Drive Velocity and Retail Performance
- Work closely with marketing, shopper marketing, and trade marketing to maximize sell-through, promotional effectiveness, and in-store visibility.
- Manage Strategic Retail Partnerships
- Serve as the executive relationship owner for key retail partners, distributors, and broker networks.
Own Sales Forecasting & Revenue Growth
- Develop accurate forecasting models and sales plans that support company growth targets.
- Manage trade spend, retail pricing strategies, and promotional planning to maximize profitability and velocity.
- Identify New Channels & Market Opportunities
WHAT WE’RE LOOKING FOR
- 10+ years of CPG sales leadership experience, with a strong preference for beverage, hydration, or functional nutrition categories.
- Retail Expansion Expertise
- Deep experience working with major national retailers including Walmart, Target, Kroger, Costco, Walgreens, and similar accounts.
- Existing buyer relationships strongly preferred.
- Demonstrated track record scaling emerging brands from $10M to $100M+ revenue through retail expansion and velocity growth
- Able to develop long-term strategy while executing at the ground level with retailers, brokers, and distributors