Content Marketing Lead

Remote.com
Remote, Remote
RemoteCareer-pivot friendly

Who this role is best for

Aimed at senior B2B content marketers who can set editorial direction and craft evidence-led narratives in HR, finance, or compliance domains within a fully remote, globally distributed team.

Best fit for

  • Seasoned B2B content strategist who defines editorial standards, not just executes them.
    — “A seasoned content marketer who has set editorial direction at B2B companies, not just executed it.
  • Writer with journalism instincts who leads with data and sharp points of view.
    — “A genuine writer at the top of their craft, with a clear, evidence-led voice and a strong narrative instinct
  • Collaborative interviewer who extracts insights from experts and refines them into compelling content.
    — “A collaborator and interviewer who can draw insight out of busy experts and turn it into something that sounds like them, only sharper.

Things to consider

  • Async collaboration requires self-direction in a globally distributed team.
    — “Deep self-direction and ownership in an async, globally distributed team.
  • Content must cut through noise to engage HR and finance leaders tuning out typical marketing.
    — “Marketing has fundamentally changed and is noisier than ever, and our audience is tuning most of it out.

How to stand out

  • Showcase B2B SaaS content that connects technical topics to measurable business outcomes.
    — “Strong commercial judgment: you connect content to a persona, a pain point, a funnel stage, and a measurable outcome
  • Highlight projects where you transformed complex data into accessible, evidence-led narratives.
    — “Turn data and expertise into content. Partner with insights and product teams to find the story in the numbers
  • Demonstrate fluency in HR/finance compliance topics or rapid mastery of technical domains.
    — “Fluency across B2B SaaS audiences in HR, finance, fintech, payroll, or compliance-adjacent categories
Pace · SteadyCollaboration · MediumAutonomy · MediumDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • build content library
  • define narratives
  • set editorial bar
  • turn data into content
Typical background
content marketingeditorial leadership

Skills & requirements

Required

Content StrategyThought LeadershipEditorial JudgmentContent CreationData Storytelling

Preferred

Global Employment ComplianceAsynchronous Work Culture

Stack & domain

Content MarketingData AnalysisProduct ManagementAutomationAICommunicationLeadershipProblem-solvingHrFinance

About the role

Original posting from Remote.com via Greenhouse

About Remote

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.

With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role.

We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.

 

If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!About Remote 

Remote makes it possible for companies of all sizes to recruit, pay, and manage international teams — handling payroll, benefits, taxes, and compliance through a single platform. We work asynchronously, around the world, on ambitious problems with real stakes for the people and businesses we serve. 

We're looking for a Content Marketing Lead to own the stories that define Remote and set the standard for what great content looks like across the company. 

About the role 

This is a senior, principal-level role for the most authoritative content voice in the room. You'll set the editorial bar, define the narrative, and produce the work that others measure themselves against — pairing the strategic judgment to decide what Remote should say with the craft to write it yourself. 

Marketing has fundamentally changed and is noisier than ever, and our audience — founders, HR and People leaders, and finance teams running global and distributed teams — is tuning most of it out. Your job is to cut through: turn Remote's deep expertise in global employment, payroll, and compliance into content that earns trust and moves people to act. You'll have the autonomy to shape strategy and the mandate to raise the quality of everything we publish. 

How we think about content 

We're customer-obsessed, and everything we publish is rooted in providing real value — connecting to our audience's real pains, jobs to be done, and daily reality, not selling at them. We borrow from journalism: lead with evidence and a clear point of view, and ship one sharp, genuinely useful asset over ten forgettable ones. 

What you'll do 

  • Build out our content library. Plan and create a coherent, durable body of assets — articles, data stories, interactive tools, guides, video — mapped to the personas and journeys that matter most, and prioritized ruthlessly against impact.
  • Shape the stories that define Remote. Craft narratives that engage audiences across HR and finance, turning complex topics like compliance, FX, worker classification, and global hiring into content people actually want to read and share. 
  • Set our thought leadership and storytelling approach. Build a distinctive point of view and style that differentiates Remote from competitors and resonates from the CFO worried about an audit to the People leader scaling into a new market. 
  • Turn data and expertise into content. Partner with insights and product teams to find the story in the numbers and build assets that lead with evidence and a defensible thesis. 
  • Collaborate with experts and execs. Interview, ghostwrite for, and package the knowledge of internal experts, executives, and external partners into content that informs, inspires, and converts. 
  • Own quality and consistency. Uphold the standard for craft, voice, and accuracy across everything we publish, and develop a clear view on cadence and channel strategy. 

What we're looking for 

  • A seasoned content marketer who has set editorial direction at B2B companies, not just executed it. 
  • A genuine writer at the top of their craft, with a clear, evidence-led voice and a strong narrative instinct (a journalism or editorial background is a plus). 
  • Strong commercial judgment: you connect content to a persona, a pain point, a funnel stage, and a measurable outcome — and can defend those choices. 
  • Fluency across B2B SaaS audiences in HR, finance, fintech, payroll, or compliance-adjacent categories — or the curiosity and rigor to own a technical category fast. 
  • Comfort with data: you can read a data pack, find the story, pick the hero stat, and brief the visuals that bring it to life. 
  • A collaborator and interviewer who can draw insight out of busy experts and turn it into something that sounds like them, only sharper. 
  • Deep self-direction and ownership in an async, globally distributed team.

Application process

Interview with recruiter

Interview with future manager

Interview with team members (no managers present)

Bar Raiser Interview

Prior employment verification check 

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce.  We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.

Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.

The annual salary range for this full-time position is$140,000—$150,000 USDBenefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:

work from anywhere

flexible paid time off

flexible working hours (we are async)

16 weeks paid parental leave

mental health support services

stock options

learning budget

home office budget & IT equipment

budget for local in-person social events or co-working spaces

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

Please fill out the form below and upload your CV with a PDF format.

We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.

If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

Not only do we encourage folks from all ethnic groups, genders, sexuali

Source: Remote.com careers (Greenhouse)

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