Coordinator, Digital Marketing & Product

Position Title: Coordinator, Digital Marketing & Product

Department: Marketing & Communications

Status: Full-time/Permanent

Reports to: Director, Digital Marketing & Product

Location: Toronto, ON (Hybrid)

Application Deadline: May 4th, 2026,

COMPANY DESCRIPTON:

The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

POSITION SUMMARY:

The Digital Marketing and Product Coordinator plays a key role in the execution and optimization of the league’s digital experiences across its website and mobile app. This position supports the implementation of content distribution strategies, and helps ensure fans receive timely, engaging, and personalized content throughout the season.

Working cross-functionally with the content, digital marketing, and product teams, the Digital Marketing and Product Coordinator is responsible for executing content workflows, managing live digital experiences during games, evergreen content outside of game nights, key league moments, and maintaining website and app layouts. The role also supports personalization initiatives and helps ensure accurate tagging and content structure to improve discoverability and fan engagement.

This is a highly collaborative and detail-oriented role that combines digital publishing, platform optimization, and real-time execution to enhance how fans experience league content.

KEY RESPONSBILITIES:

Digital Content Execution & Vertical Video Strategy

• Execute the league’s vertical video strategy across the website and mobile app.
• Support game night digital experiences by curating key moments and highlights in real time, complementing automated workflows to populate app and website with relevant content.
• Execute and maintain weekly automated content strategies to support game week storytelling across league and club content, as well as non-game events (e.g., Free Agency, Combine, Draft, major announcements).

Fan Engagement & Messaging

• Support push notification strategies that distribute content, breaking news, and live game engagement.
• Support copywriting for digital platforms, including push notifications and email messaging, with a focus on testing and optimizing messaging performance.

Website & App Experience Management

• Build and maintain page layouts across the website and app, including landing pages, contest pages, and promotional experiences.
• Implement navigation updates such as copy changes, placement adjustments, and structural updates to optimize user experience.
• Manage non-editorial page updates, including schedule pages, tune-in information, and other key fan information hubs.
• Coordinate the implementation and maintenance of platform widgets.
• Manage product-related customer support inquiries, supporting fans with account access and technical troubleshooting to ensure a seamless and positive user experience

Optimization & Personalization

• Support testing and optimization of page layouts and content placements to improve engagement and usability.
• Work closely with the content and digital marketing teams to maintain consistent and accurate tagging structures across editorial, video, and social content.
• Coordinate with product, data and content teams to ensure digital experiences are implemented accurately and updated efficiently.
• Conduct quality assurance checks to ensure content, layouts, and automated feeds are functioning correctly across the website and mobile app.

QUALIFICATIONS & SKILLS:

Knowledge

• Understanding of digital publishing, CMS platforms, and content distribution strategies.
• Familiarity with digital content ecosystems including editorial, video, and social med