Overview
We are seeking a highly skilled Sr. CRM Analyst to sit at the intersection of data intelligence and customer engagement strategy. In this role, you will own the measurement, testing, and optimization of CRM programs across email, SMS, push notifications, in-app messages, and content cards - while serving as a key analytical voice across cross-functional teams. You will leverage deep familiarity with Braze alongside modern data tools including SQL, Databricks, and Power BI to surface insights that drive meaningful improvement in customer engagement, retention, and lifetime value. As AI-assisted workflows and predictive capabilities increasingly shape the CRM landscape, your comfort with emerging analytical approaches will be a differentiator in this role.
Position reports into our Store Support Office in Phoenix, AZ.
Essential Functions
- Own end-to-end performance measurement for CRM campaigns - tracking engagement, conversion, revenue attribution, and channel-level KPIs across weekly, monthly, and ad hoc reporting cycles
- Design, execute, and analyze A/B and multivariate tests across Braze channels, maintaining rigorous testing protocols and a structured learning agenda
- Develop and maintain Power BI dashboards and reports that make CRM performance accessible and actionable for marketing leadership and cross-functional stakeholders
- Write and maintain SQL queries against Databricks and other data sources to support audience segmentation, performance analysis, and campaign measurement
- Partner with Data Science and data engineering teams to operationalize predictive models - including propensity, churn, and LTV signals - within CRM segmentation and targeting strategy
- Translate complex data sets into clear, prioritized recommendations; proactively identify trends, anomalies, and optimization opportunities before they are asked for
- Maintain and evolve audience segmentation frameworks and data briefs for CRM initiatives, ensuring accuracy and consistency across campaigns
- Serve as an analytical partner to cross-functional teams - including Merchandising, Loyalty, Shopper Marketing, and Digital Product - aligning CRM measurement to broader business goals
- Monitor and evaluate the impact of CRM programs on customer lifecycle health metrics, contributing to retention and engagement strategy
- Conduct QA on CRM communications to ensure flawless execution and data accuracy prior to send
- Stay current on AI-assisted analytical tools and emerging CRM capabilities, identifying opportunities to incorporate them into team workflows
- Maintain clear documentation of testing methodologies, model logic, segmentation rules, and optimization findings
#LI-CS1
Knowledge, Skills, Abilities and Physical Requirements
- Bachelor's degree in Marketing, Data Analytics, Statistics, Computer Science, or a related field
- 3-5 years of experience in a CRM, marketing analytics, or lifecycle marketing analyst role
- Proficiency in SQL; experience querying large datasets in cloud-based environments (Databricks or similar) strongly preferred
- Hands-on experience with Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.)
- Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform
- Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor
- Strong grasp of CRM and lifecycle marketing fundamentals - segmentation, engagement metrics, retention strategy, and channel behavior
- Familiarity with GA4 for cross-channel performance measurement
- Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non-technical audiences
- Highly detail-oriented with a track record of delivering accurate, high-quality work in a fast-paced environment
Preferred:
- Braze Certified Practitioner or equivalent platform certification
- Exposure to AI/ML-driven segmentation, predictive modeling outputs, or propensity scoring in a marketing context
- Experience supporting cross-functional stakeholders in a retail or CPG environment
- Familiarity with Liquid templating or other dynamic content logic within CRM platforms
- 3-5 years of experience in a CRM, marketing analytics, or lifecycle marketing analyst role
- Proficiency in SQL; experience querying large datasets in cloud-based environments (Databricks or similar) strongly preferred
- Hands-on experience with Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.)
- Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform
- Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor
- Strong grasp of CRM and lifecycle marketing fundamentals - segmentation, engagement metrics, retention strategy, and channel behavior
- Familiarity with GA4 for cross-channel performance measurement
- Excellent communication skills; ability to translate analytical