CRM Data Analyst

Position: CRM Data Analyst

Location: London

Career Level: Specialist

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

As a team...

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

As a Data Analyst...

This role will support the TMW Data Team delivering a breadth of data outputs, from campaign counts to analysis of customer behaviour, in support of a travel client CRM delivery and optimisation.

You will have a passion for using data to help clients understand their customer base across acquisition, growth and retention; helping them make better decisions matched with an inquisitive, problem-solving mind.

Main responsibilities and accountabilities...

• Analyse data from the client database and related client data repositories, e.g. the ESP, to understand customer and campaign performance
• Run data discovery, audience counts and data pulls to support campaign development
• Campaign measurement; setting up control cells, running uplift vs control analysis, producing results tables and charts for presentation
• Liaise with the client to identify, using data, opportunities and threats to the health of the performance of their customer base
• Understand and be able to deliver projects such as RFM, LTV, marketing optimisation, basket analysis, spend associations, churn analysis, promotional performance
• Lead delivery of smaller projects and work as part of a team on other projects ensuring robust and timely delivery of all aspects of an analytical project.
• Ensure that any proposed methodology is analytically robust and appropriate rigour is applied throughout the entire process to ensure the solution is fit-for-purpose.
• Ensure all analysis is accurate and a QA process followed