Data Analyst, Growth Marketing Insights

Calm is hiring a Data Analyst, Growth Marketing Insights with 3 - 5 years of experience. Based in United States - San Francisco, CA and with In-office ways of working.

Job description and responsibilities:

What We Do:

As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.

What You’ll Do:

The Growth Marketing Operations Manager plays a central role to Calm’s consumer growth. The most valuable contributions that the Growth Marketing Operations Manager can make relate to:

Owning Tableau reporting for the Growth Marketing / User Acquisition team: Responsible for maintenance and improvements to UA dashboards including the building of new reports and visualizations to drive new insights and automate data work to unlock team efficiency (this includes working with the Growth Marketing Analytics Lead to ensure the accuracy and accessibility of growth data in UA tables)

Providing data insights: Synthesizes CPM and other macro industry trends to understand their impact on channel efficiency and conversion funnel metrics. Key stakeholders include media buyers on the UA team and other cross functional partners, Product and Finance

Managing UA initiatives at a high level to help identify the most efficient opportunities across channels and geos. This includes managing daily pacing models and building variance vs target visualizations for cross-functional reporting

Supporting forecast model building via data automation. This includes determining UA Monthly channel budget and performance targets based on business goals

Supporting UA/legal cross functional process for pushing event/data privacy related technical changes

Requirements and qualifications:

Who You Are:

Strong communicator, both written and verbal

Extremely strong attention to detail

Strong quantitative skills

Proficiency in BI software including but not limited to Excel, Tableau and Mode

Project management, ability to juggle multiple aspects of a project at once

Proactive. Will follow up when things don’t get resolved

Enthusiasm and passion for quality

Nice to Haves:

Familiarity with JavaScript, Python

Experience working on subscription or health and wellness products

Experience managing data security and/or health data privacy

Experience working with Segment and Amplitude

Minimum Requirements:

This role typically requires 3+ years of experience in Marketing Operations and Analytics