Demand Generation Manager (Paid Acquisition, B2B SaaS)

Remote | Full-time | B2B contract

Our client is a B2B SaaS marketplace that helps companies choose the right HR and recruiting tools through in-depth reviews and buyer guides. Since 2018, they have been growing consistently and are now looking for a Demand Generation Manager to take ownership of their paid acquisition engine.

This is not a broad “demand gen” role.

This is a hands-on individual contributor role focused on paid acquisition, with real budgets and direct impact on revenue.

What you’ll actually be doing

• Own paid acquisition strategy and execution across Google (core channel), LinkedIn, and Meta

• Manage and optimize $100k+ monthly budgets (with room to scale)

• Launch, test, and iterate campaigns - from setup to performance optimization

• Analyze funnel performance (CPL, CAC, MQL → SQL) and improve conversion rates

• Work closely with marketing and sales to ensure lead quality and revenue impact

• Run experiments across new channels and identify scalable growth opportunities

What matters for this role

• 4–7 years of experience in paid acquisition / growth roles

• Strong background in B2B SaaS (must-have), ideally targeting the U.S. market

• Hands-on experience with:

• Google Ads (core channel, must-have)

• LinkedIn Ads

• Meta Ads

• Proven track record of managing and optimizing paid budgets ($50k+/month+)

• Strong understanding of performance metrics: CPL, CAC, ROAS, funnel conversion

• Individual contributor mindset - comfortable owning campaigns end-to-end (not just managing a team)

• Ability to own strategy and execute campaigns end-to-end

Nice to have

• Experience in lead generation or marketplace products

• Background in HR Tech or adjacent industries

• Experience running campaigns targeting the U.S. market

Working setup

• Remote

• Flexible schedule, but requires overlap with 9:00–12:00 AM ET

• Full-time (40 hrs/week)

Compensation

• Compensation: $50,000–$60,000/year (~$4,200–$5,000/month, B2B contract, gross)

Why this role

• You’ll own real budgets ($100k+/month) - not small test campaigns

• Direct impact on growth and revenue

• Strong existing foundation + freedom to scale and experiment

• Small team, no bureaucracy - fast decision-making and visible impact