Digital Analytics and Insights Manager

Unlock powerful insights by leading digital analytics initiatives. As the Marketing Strategic Insights Manager, you'll critically measure and report performance across platforms while providing actionable metrics to stakeholders.

This full-time role focuses on enhancing digital strategies through data. You will lead the evaluation of various digital tactics and ensure accurate tagging and tracking are in place. Supporting marketing initiatives, you'll utilize expertise in analytics tools to drive performance insights across business units.

Key Responsibilities

• Lead digital analytics initiatives across all business units
• Build a roadmap for insights evolution and priorities
• Create executive summaries and dashboards for stakeholders
• Collaborate with vendors to enhance reporting tools
• Identify measurement gaps and recommend solutions

Requirements

• Minimum 5 years in digital analytics roles
• Proficiency in Google/Adobe Analytics is required
• Experience with Tableau, Looker Studio, or Power BI
• Strong analytical skills and attention to detail
• Excellent communication and presentation skills

Drive impactful analytics initiatives that shape marketing strategies and enhance decision-making across all digital channels.