About the Role
We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.
If you love making messy tracking setups bulletproof, you’ll enjoy this.
What You’ll Do
- Audit our current tracking setup and identify gaps across the full funnel
- Configure end-to-end tracking from landing page → key conversions
- Set up and validate two core conversion events for purchases.
- Implement everything via Google Tag Manager (client-side only)
- Capture and pass user data securely for Enhanced Conversions
- Ensure clean data flow between GTM, GA4, and Google Ads
- QA everything so we can trust the data fully
Requirements
- Proven experience implementing GTM + GA4 on custom-built websites
- Strong understanding of the dataLayer and event architecture
- Hands-on experience with Enhanced Conversions
- Experience debugging and validating tracking across tools
- Ability to work independently and communicate clearly on what’s broken and how you fixed it
Nice to Have
- Experience working with marketplaces or two-sided platforms
- Familiarity with subscription funnels and payment tracking
- Experience improving attribution accuracy for paid ads
Engagement Details
- Hourly contract
- Flexible hours, async-friendly
- Potential for ongoing work if it’s a great fit