Digital Marketing Analytics Engineer

Wheelhouse DMG is a sought-after digital marketing agency that has worked with some of the world's most innovative healthcare, medical device, and privacy-first brands for more than a decade. We consistently deliver exceptional business value through a combination of deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing initiatives, much of our work focuses on helping healthcare and MedTech organizations drive performance in a first-party data world.

Examples of our work include:

• Unlocking performance for a medical device client by employing sophisticated first-party data strategies
• Developing and implementing HIPAA-compliant data strategies for healthcare and MedTech clients
• Reimagining the appointment booking experience to create exponential growth for one of the largest healthcare systems in the U.S.
• Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a single, unified information architecture and content strategy for NASA's Science Directorate

Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team's deep expertise, and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be.

We're known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients. But we're equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success:

• The transparency and helpful spirit with which we do our work
• The way in which we quickly become full partners in client marketing initiatives
• The care and thoughtfulness that we show our clients

Digital Marketing Analytics Engineer

Our Digital Marketing Analytics Engineer is the data backbone of our client delivery teams. You're both a skilled technical practitioner and a natural translator — someone who thrives at the intersection of complex data infrastructure and compelling client storytelling. You'll contribute to the full analytics stack, from tag management and ETL pipelines to dashboard delivery and live client presentations, ensuring every insight we surface is accurate, timely, and actionable.

This role is perfect for someone who gets genuine satisfaction from building clean, reliable data systems AND turning that data into narratives that drive real business decisions. You'll partner closely with our Digital Advertising and Digital Strategy teams as the analytical engine behind client strategy reviews, monthly reporting, and ongoing performance optimization.

What sets you apart is your ability to make complexity disappear — building infrastructure that hums in the background while surfacing findings that non-technical stakeholders can act on with confidence. You take ownership of data quality, proactively identifying performance opportunities, and show up to every client conversation as a trusted advisor, not just a report producer.

What You Will Do

Tag Management & Web Analytics

• Design, implement, and QA event tracking solutions using Tealium IQ and/or Google Tag Manager, including data layer architecture and variable configuration
• Conduct analytics audits on client properties to identify tracking gaps, data quality issues, and opportunities for improved instrumentation
• Collaborate with web development teams and client stakeholders to define tracking requirements and ensure implementation fidelity

Data Engineering & Warehouse

• Build and maintain ETL pipelines using Adverity and DBT to ingest, transform, and model marketing data from paid and organic channels
• Manage data flows into Amazon Redshift; ensure data integrity, freshness, and documentation across all pipeline stages
• Support QA processes to validate data accuracy from source platforms through to reporting outputs

Reporting & Business Intelligence

• Develop and maintain client-facing dashboards and internal reports in Amazon QuickSight (primary BI tool of record)
• Manage and update legacy reporting in Power BI, and client-owned reports in Looker Studio and Tableau as needed
• Leverage Amazon QuickSight's AI/ML capabilities to deliver automated and narrative-driven insights at scale

Client-facing Analysis & Storytelling

• Analyze digital marketing performance data across Paid Search, Paid Social, SEO, and Content channels to identify trends, opportunities, and areas for improvement
• Partner with Digital Advertising and Digital Strategy teams to build performance narratives for MBRs and Annual Strategy Reviews
• Participate in live client calls and review se