Digital Social Media Specialist

Anotherco

Ciudad de México, MX

On-siteCareer-pivot friendly

Who this role is best for

Best suited to mid-level digital strategists working in multicultural settings who coordinate creative content and influencer partnerships.

Best fit for

Social media strategists who integrate organic and paid campaigns with business objectives.
— “Lead the Social Media and Influencer strategy to strengthen brand relevance”
Content coordinators ensuring brand consistency across diverse digital formats.
— “Coordinate creative briefs and content guidelines, ensuring consistency in brand tone”
Analytical marketers comfortable with budget management and performance optimization.
— “Manage budgets allocated to Social Media and Influencers, ensuring efficiency and ROI”

Things to consider

Involves continuous monitoring of competitor and cultural trends.
— “Monitor brand and competitor conversations through Social Listening”

How to stand out

Showcase past campaigns where you identified and leveraged emerging social trends.
— “Identify cultural trends, emerging formats, and innovation opportunities across social platforms”
Highlight specific metrics you improved in previous influencer collaborations.
— “Analyze results and optimize performance based on KPIs: reach, engagement, views, traffic, and conversions”
Demonstrate cross-functional coordination experience with PR or eCommerce teams.
— “Coordinate campaigns with agencies, platforms, and internal teams (Brand, PR, eCommerce)”

Pace · SteadyCollaboration · MediumAutonomy · MediumDecision Impact · TeamLevel · Junior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Developed and executed a comprehensive social media strategy
Managed budgets and ensured ROI
Identified and managed relationships with influencers

Typical background

Experience in digital marketingStrong understanding of social media platformsBasic knowledge of analytics and KPIs

Skills & requirements

Required

Social Media StrategyInfluencer MarketingContent CreationKPI AnalysisBrand MessagingSocial Listening

Preferred

Video ProductionGraphic Design

Stack & domain

Influencer MarketingSocial ListeningCreativityStrategyCommunicationsMarketing

About the role

Original posting from Anotherco via Lever

OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION
We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.
If you want to join a place where creativity has no limits and impact is real, this is your space.
Why Join Us?
This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
WE ARE HIRING:
Digital Social Media Specialist
Role Objective
Lead the Social Media and Influencer strategy to strengthen brand relevance, drive conversation and engagement, and contribute to business objectives across the funnel.
Qualifications
Ability to define and lead the Social Media strategy (organic and paid) aligned with the marketing plan and commercial calendar.
Ability to coordinate creative briefs and content guidelines, ensuring consistency in brand tone and messaging.
Experience overseeing the creation and publishing of social media content (posts, stories, reels, lives, UGC).
Ability to manage budgets allocated to Social Media and Influencers, ensuring efficiency and ROI.
Conversational English.
Basic knowledge of influencer marketing.
Basic knowledge of Social Listening.
Basic understanding and analysis of KPIs: reach, engagement, views, traffic, and conversions.
Responsibilities
Define and lead the Social Media strategy (organic and paid) aligned with the marketing plan and commercial calendar.
Develop the Influencers & Creators strategy (always-on and tactical campaigns).
Identify, evaluate, and manage relationships with influencers, content creators, and brand ambassadors.
Coordinate creative briefs and content guidelines, ensuring consistency in brand tone and messaging.
Oversee the creation and publishing of social media content (posts, stories, reels, lives, UGC).
Coordinate campaigns with agencies, platforms, and internal teams (Brand, PR, eCommerce).
Monitor brand and competitor conversations through Social Listening.
Analyze results and optimize performance based on KPIs: reach, engagement, views, traffic, and conversions.
Manage budgets allocated to Social Media and Influencers, ensuring efficiency and ROI.
Identify cultural trends, emerging formats, and innovation opportunities across social platforms.

Source: Anotherco careers (Lever)