Director, Consumer Growth (Starlink Broadband)

SpaceX

Bastrop, US

On-site

Who this role is best for

Aimed at mid-level leaders with telecom or consumer product experience who can drive international market expansion and high growth rates.

Best fit for

Telecom veterans who have scaled consumer hardware and subscription services globally.
— “Experience and success selling both physical equipment and subscription services at high growth rates”
Leaders adept at navigating regulatory landscapes while optimizing supply chains.
— “navigating competitive and regulatory landscapes”
Data-driven strategists comfortable with fast-paced, cross-functional collaboration.
— “Leadership experience in fast-paced, startup-like cultures with a focus on innovation and cross-functional collaboration”

Things to consider

Onsite presence in Bastrop is mandatory with no remote flexibility.
— “This position is based in Bastrop and requires being onsite—remote work not considered”
Extended hours and weekend work are expected as needed.
— “Must be able to work extended hours and weekends as needed”
US citizenship or permanent residency is required due to ITAR regulations.
— “To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident”

How to stand out

Showcase specific campaigns where you tailored marketing to cultural differences.
— “marketing/advertising campaigns tailored for cultural differences”
Highlight instances where you optimized consumer hardware supply chains.
— “Familiarity with supply chain management for consumer hardware and global logistics”
Demonstrate how you achieved 2x YoY growth in past roles.
— “high growth rates (at least 2x year over year)”

Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · CompanyLevel · Mid Level

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

maximize subscriber acquisition and retention
high growth rates
refine product offerings

Typical background

telecommunicationsbroadbandconsumer products

Skills & requirements

Required

Consumer GrowthMarket PenetrationGo-to-market StrategiesConsumer InsightsCross-functional CollaborationInternational Market Expansion

Preferred

Supply Chain ManagementGovernment Subsidy Programs

Stack & domain

Consumer Growth StrategyMarket AnalysisProduct PricingPromotional CampaignsCustomer RetentionSupply Chain ManagementInternational Market ExpansionData AnalyticsCross-functional CollaborationHardware And Software IntegrationLeadershipStrategic ThinkingProblem-solvingTeam CollaborationCommunicationInnovationTelecommunicationsBroadbandSatellite TechnologyConsumer Products

About the role

Original posting from SpaceX via Greenhouse

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.
DIRECTOR, CONSUMER GROWTH (STARLINK BROADBAND)
As Director of Consumer Growth for the Starlink Broadband business, you will lead the strategy and execution for revenue growth and market penetration for Starlink's satellite broadband network around the world. Starlink is the most global telecommunications company, operating in over 160 countries and territories worldwide. This role plays a pivotal part in SpaceX's mission to provide global connectivity, enabling underserved populations to access reliable internet for education, work, and entertainment. You will oversee cross-functional teams in a fast-paced, innovative environment, collaborating with product, engineering, and marketing to scale consumer adoption while navigating competitive and regulatory landscapes.
RESPONSIBILITIES:
Develop and implement comprehensive go-to-market strategies for consumer broadband services, including pricing, bundling, and promotional campaigns to maximize subscriber acquisition and retention.
Take full ownership of consumer growth outcomes, including customer retention and high growth rates (at least 2x year over year) across multiple regions, cost optimization, forecasting demand, and supply chain coordination.
Analyze consumer market trends, competitive intelligence, and user feedback to refine product offerings and enhance the end-to-end customer experience from onboarding to support.
Partner with engineering and operations teams to ensure seamless integration of hardware (e.g., user terminals) and software features that meet consumer needs for speed, reliability, and affordability.
Drive growth initiatives, such as partnerships to broaden distribution channels and accelerate consumer adoption, marketing and advertising efforts, integration of government subsidy programs
BASIC QUALIFICATIONS:
Bachelor's degree in an analytical field (economics, finance, engineering, or STEM).
10+ years of direct people leadership experience in a consumer-facing business.
5+ years of experience within telecommunications, broadband, consumer products, or technical industries.
PREFERRED SKILLS AND EXPERIENCE:
Experience and success selling both physical equipment and subscription services at high growth rates. Direct e-commerce, direct retail, and partnership experience all desired.
Experience with various modes of advertising (billboards, television commercials, flyers, etc.).
Demonstrated success in international market expansion, including consumer product sales globally to expand reach and adoption in rural areas, as well as marketing/advertising campaigns tailored for cultural differences.
Expertise in data analytics for consumer insights and performance optimization.
Leadership experience in fast-paced, startup-like cultures with a focus on innovation and cross-functional collaboration.
Familiarity with supply chain management for consumer hardware and global logistics.
ADDITIONAL REQUIREMENTS:
Ability to travel occasionally.
This position is based in Bastrop and requires being onsite—remote work not considered.
Must be able to work extended hours and weekends as needed.
ITAR REQUIREMENTS:
To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.  
SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
Applicants wishing to view a copy of SpaceX’s Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should reach out to EEOCompliance@spacex.com. 

Source: SpaceX careers (Greenhouse)