Director Integrated MarComms

Matchgroup

London, GB

On-site

Who this role is best for

Aimed at senior marketing professionals who can integrate multiple communication disciplines in a social-first ecosystem across EMEA.

Best fit for

Marketing leaders with experience blending brand campaigns and social media storytelling.
— “bringing Marketing, Communications, Social, Creator, and Partnership storytelling together”
Candidates comfortable shaping global brand relevance through cultural trends.
— “shape how young adults meet, connect, and build relationships”
Professionals who thrive in fast-moving environments with a bias for action.
— “We have a bias for action and urgency”

Things to consider

Expectation to operate across multiple marketing disciplines simultaneously.
— “integrated, social-first MarComms ecosystem”
Requires alignment with company values around rapid execution and collaboration.
— “Move Fast We have a bias for action”

How to stand out

Show measurable impact from culturally relevant brand activations.
— “build brand relevance”
Highlight experience managing integrated campaigns across EMEA markets.
— “Tinder is entering a new chapter across EMEA”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · CompanyLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

increased brand awareness
positive ROI on marketing campaigns

Typical background

marketing communicationsbrand managementdigital marketing

Skills & requirements

Required

Integrated Marketing CommunicationsBrand StorytellingMedia PlanningSocial Media Strategy

Preferred

Content CreationEvent Marketing

Stack & domain

MarketingCommunicationsSocialCreatorPartnershipStorytellingBrandMediaCreatorsCommunitiesEntertainmentCultureLeadershipTeamworkCommunicationStrategic ThinkingInnovationCreativityProblem-solvingProject ManagementCollaborationStrategic Planning

About the role

Original posting from Matchgroup via Lever

Our Mission:
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
Our Values:
Take the Lead
We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
Move Fast
We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
Better Together
We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
Real Talk
We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
Safety First
We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
Spark Fun
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Tinder brings people together. With tens of millions of users across 190+ countries, Tinder continues to shape how young adults meet, connect, and build relationships around the world.
As culture, media consumption, and social behavior continue to evolve, so does the way we build brand relevance. Tinder is entering a new chapter across EMEA bringing Marketing, Communications, Social, Creator, and Partnership storytelling together into one integrated, social-first MarComms ecosystem.
This is a unique opportunity to help shape how one of the world’s most culturally recognized brands shows up across media, creators, communities, entertainment, and culture.

Source: Matchgroup careers (Lever)