Director of Education

Who this role is best for

Derived from job-description analysis by Serendipath's career intelligence engine.

Skills & requirements

About the role

ABOUT FLORA

We are building the first creative operating system: an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.

About the Role

Education is the strategic chokepoint for creative tools.

Art and design schools determine:

• what tools students learn

• what workflows feel “professional”

• what skills become table stakes in the job market

Once a tool becomes core curriculum, it becomes the default—self-reinforcing across students, companies, and institutions.

As Director of Education, you will own the mission of making FLORA the default creative AI tool taught in art and design programs.

This is not a passive partnerships role. It’s a high-ownership, highly strategic operator role responsible for:

• installing FLORA into institutions, department by department

• turning early adoption into durable, repeatable dominance

You’ll build and execute the playbook that takes FLORA from organic pull inside schools to institutional standard.

WHAT YOU’LL OWN

Education GTM Strategy & Execution

• Design and execute a repeatable playbook for adopting FLORA within art and design schools—starting with professors, expanding to departments, and culminating in institution-wide adoption

• Decide where to go deep vs. broad, concentrating effort to achieve critical mass within priority schools

• Own the education roadmap end-to-end: target schools, sequencing, tactics, success criteria, and escalation paths

Professor & Department Adoption

• Build trusted relationships with influential professors and program leaders

• Equip faculty with compelling narratives, materials, and workflows to teach FLORA effectively

• Turn multi-class or multi-professor usage into department-level momentum and formal adoption

Administration & Institutional Deals

• Engage credibly with department heads, deans, and senior administrators

• Position FLORA as essential professional infrastructure for modern creative education—not a novelty tool

• Lead negotiations for department- or school-wide access, including pilots, discounts, and long-term partnerships

Curriculum, Enablement & Proof

• Oversee the creation and curation of off-the-shelf teaching resources, example syllabi, and learning materials that lower adoption friction

• Work with internal and external educators to define what “AI literacy for creatives” actually means

• Highlight exceptional student work and institutional wins to reinforce FLORA’s legitimacy and momentum

Signal Amplification & Feedback Loops

• Identify and operationalize strong market signals (e.g. job listings, studio adoption, industry recognition) to reinforce FLORA’s inevitability

• Create flywheels between schools, students, and employers that compound adoption over time

• Synthesize insights from education back into GTM positioning and product direction

WHAT WE’RE LOOKING FOR

Education GTM Operator

• 5–10+ years of experience in education-focused GTM, product marketing, or strategic partnerships

• You’ve seen how tools actually get adopted in educational institutions—and where they stall

• You think in playbooks, not one-offs

Authoritative & Credible

• Comfortable engaging senior faculty, department heads, and administrators as a peer

• Able to frame new tools as inevitable standards, not optional experiments

• You can sell long-term vision without hand-waving

Strategic + Tactical

• You can zoom out to design a multi-year distribution moat—and zoom in to personally land the first few schools

• You’re comfortable doing things that don’t scale, then turning them into systems

Taste & Cultural Fluency

• You understand creative culture and care deeply about professional craft

• You can speak credibly about why FLORA matters specifically to art and design education

• You know the difference between teaching tools and shaping how creatives think

Bias for Ownership

• You act like this is your number to hit

• You don’t wait for perfect conditions, internal handoffs, or permission to move

• You are comfortable being accountable for outcomes, not just activity

NICE TO HAVE (BUT NOT REQUIRED)

• Former EDU PMM experience at a design- or productivity-led company (e.g. Figma, Adobe, Google, Notion)

• Experience working inside or alongside art/design schools

• Existing relationships with creative educators or institutions

• Background in a creative discipline before moving into GTM or strategy

WHY THIS ROLE MATTERS

If we do this right, FLORA doesn’t just win customers—it becomes the tool creatives learn.

That creates a self-reinforcing loop:

• Graduates expect to use FLORA at work

• Companies hire for FLORA fluency

• Schools teach FLORA because the market demands it

But the impact goes beyond FLORA:

• Students get the scaffolding they need to learn a powerful new creative medium

• Creative careers are changing fast, and many students are graduating without the skills the industry now expects

• This role helps close that gap by bringing real, professional creative systems into education

Source: Embedding Vc careers (Ashby)