Aimed at mid-level marketing leaders who thrive in remote settings with 40% travel, particularly those with experience in B2B software event strategy and team management.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from G2 via Ashby
About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better people.
ABOUT THE ROLE
This position will be responsible for elevating and executing G2-owned external and internal events, partner/sponsored/review booth events globally, as well as G2's North American field marketing program — while managing a team of marketing and events professionals. From tradeshows to executive dinners, from customer events to partner conferences, and from regional field activations to ABM-aligned executive roundtables, you'll be responsible for how G2 and G2's brand show up globally and in-region.
As Director of Events & Field Marketing, you will be a key player in our mission to build the largest and most trusted software marketplace, helping G2 be everywhere you go for software.
IN THIS ROLE, YOU WILL:
- Shape and execute G2's combined event and field marketing strategy across four key areas: owned and internal events, tradeshows and conferences, partner/customer events, and regional field marketing activations
- Use events and field programs to drive awareness and engagement with prospects and develop loyalty and growth with customers
- Player-coach who can build and grow a high-performing, engaged team of events and field marketing professionals
- Partner with the broader brand team to create a compelling and consistent experience across all event and field touchpoints, from invitation to registration to in-person
- Partner with the sales and demand gen marketing teams to identify and activate in-person event and field revenue growth and renewal opportunities
- Oversee the development and execution of G2's North American field marketing program, including executive dinners, roundtables, lunch and learns, partner co-marketing, sponsorships, and ABM-aligned regional activations
- Ensure field marketing programs are tightly integrated with G2's account-based motion, working with demand gen and sales leadership to align target accounts, messaging, and follow-up
- Work with the communications team to develop event and field agendas and content, as well as an internal speakers bureau, identifying key opportunities to leverage and showcase G2's thought leadership platform
- Provide event support for large-scale employee events and subject matter expertise to other internal teams, like Employee Success, People and Recruiting
- Apply a global lens and growth mindset to all of G2's event and field activations
- Travel up to 40% of time required
Team Leadership & Vision
- Managing and mentoring a growing, hybrid (remote and in-office) team — directing and delivering on G2's event vision
- Evolving G2's event strategy, helping to define our positioning and story, while ensuring we effectively communicate it to all stakeholders (buyers, sellers, partners, employees, and the software technology industry)
Owned Events & Flagship Programs
- Leading the development and execution of key G2 owned events, such as G2's annual Reach conference, Dreamforce reception, and newly launched AI in Action Roadshow
- Assisting with the planning and execution of large-scale employee events like G2's annual Kickoff event
Field Marketing & Sponsorships
- Developing an events marketing program of tradeshow and conference sponsorships and activations intended to drive brand and revenue growth
- Align with partner marketing to identify and activate at key partner events and opportunities
Customer & Partner Events
- Continuing to build and expand G2's successful customer events program, like our in-person customer advisory board meeting and Best Software Award winners dinner
- Manage G2's customer-facing review booth program, supporting 40+ customers with review generation at their in-person events
- Keeping G2's customers at the heart of our events programs, building upon our G2 Reviews and customer advocacy efforts to ensure that all touchpoints elevate our partners and customers (both buyers and sellers) and their voices
Cross-Functional Collaboration
- Partnering with the broader marketing team to ensure that all events are properly promoted and supported
Measurement & Reporting
- Building out G2's event measurement approach and plan, reporting to marketing and revenue leadership on successes and challenges
MINIMUM QUALIFICATIONS:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 10+ years of experience in events and/or field marketing, with experience leading teams to deliver successful B2B marketing activations
- Demonstrated experience overseeing field marketing or regional/ABM-driven programs, including a track record of marketing-influenced opportunity and pipeline production
- Possess a fanatical attention to detail and logistical components for event and field program planning
- Demonstrate the ability to lead and grow a team, set goals, delegate responsibilities, hold teams accountable for outcomes, and provide thoughtful, learning-oriented feedback
- Experienced at developing high-touch event and field programs targeting key decision makers and industry leaders
- Strong understanding of ABM frameworks and how field marketing fits within a broader account-based motion
- Ability to develop processes that result in more effective event and field execution and cross-team collaboration
- Prior experience and deep knowledge of the software technology and corresponding events landscape
- Strong platform proficiency across Salesforce and G-Suite
- Sense of ownership and pride in your performance and its impact on the company's success
WHAT CAN HELP YOUR APPLICATION STAND OUT:
- Based in Chicago
- Previous experience as a G2 customer.
- Cross-functional project experience at a software technology company
- Possess relationships with leading software, marketing, and IT conferences and events
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse en
Source: G2 careers (Ashby)