Field Marketing Manager

Who Are We?

Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

Postman is looking for a Field Marketing Manager to drive pipeline growth and market development in Japan. This role sits within Revenue Marketing and is focused on executing highly localized, relationship-driven programs that establish Postman’s presence and credibility in-market. You’ll work closely with sales to align marketing with account priorities and build strong engagement with key stakeholders.

We’re looking for someone who understands how to operate in a relationship-first market and can execute programs that build trust and long-term pipeline.

What You’ll Do 

Japan Pipeline Contribution & Market Development

Execute regional marketing plans tailored to Japan

Drive pipeline through high-touch, relationship-driven programs

Support early market development and brand presence

Integrated Campaign Execution (Field + ABM + Digital)

Execute localized programs including:

In-person events and executive engagement

Account-based marketing initiatives

Digital support programs

Ensure all execution is tailored to local expectations

Sales Partnership & Account Engagement

Partner closely with Japan sales teams to:

Identify and engage priority accounts

Support relationship building and deal progression

Align marketing efforts to long sales cycles and account needs

Events & Field Programs

Execute high-touch programs including:

Executive roundtables and VIP events

Industry conferences and hosted experiences

Focus on quality, trust, and long-term engagement

Localization & Market Insight

Ensure deep localization of messaging, content, and experience

Provide insights on market dynamics and buyer behavior

Performance & Pipeline Accountability

Track pipeline contribution and program effectiveness

Optimize programs based on long-term impact

About You

Experience

5–8+ years in field or regional marketing

Experience in Japan market strongly preferred

Proven ability to execute localized, relationship-driven programs

Skills & Approach

Strong localization and cultural awareness

Ability to build trust with enterprise stakeholders

Patient, detail-oriented, and execution-focused

Fluent in Japanese and English required

What Success Looks Like

Growth in Japan pipeline and market presence

Strong relationships with key accounts and stakeholders

High-quality, localized programs that build trust

Clear alignment with sales and market needs

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.