Financial Analyst & Controller

Financial Analyst & ControllerLos Angeles, CA | Full-Time | 5 Days in Office DTLA | $130kAbout the RoleWe are one of the fastest growing brands in our category. Our financial foundation is strong. We have a seasoned bookkeeping team, active founder and COO involvement, and experienced senior marketing leadership in place. What we need now is a sharp Financial Analyst & Controller who can bridge finance, marketing, and operations to ensure every major decision is backed by accurate, real-time data.The infrastructure is here. You are not starting from zero but you already understand how a fashion or CPG brand operates. You know what a pre-order does to revenue recognition, why CNY buying cycles matter, and how a 3PL chargeback shows up in the P&L. You are coming in to sharpen what we have and build the financial discipline to take us to the next level.This role reports directly to the COO. Day-to-day you will work closely with our Founder, Demand Planning and Marketing teams, partnering to ensure financial decisions are grounded in commercial reality. You will manage our external bookkeeping agency and one internal contractor, keeping both focused and on track.Key ResponsibilitiesRe-Forecasting & Financial Agility Own mid-month re-forecasting when actuals shift significantly against plan, with fast downstream impact analysis across inventory, OpEx, and cash. Establish a clear re-forecast trigger threshold and a defined turnaround process so leadership has updated visibility quickly. Build and maintain rolling forecasts that reflect actual business cadence, not just monthly snapshots.Inventory & COGS Granularity Partner with our bookkeeping agency to ensure SKU-level landed costs, COGS, shrinkage, and warehouse chargebacks are accurately reflected in the P&L and balance sheet. Clarify and maintain ownership boundaries between this role and our bookkeeping agency. Ensure inventory valuation methodologies are consistently applied and auditable.Demand Planning Pressure Testing Work alongside our in-house demand planner to pressure test monthly buying assumptions against the broader forecast, cash position, and margin targets. Challenge both volume and timing, identifying where we may be over or under buying on specific SKUs, and whether stock is arriving too far ahead of launch. Quantify the cash flow, margin, and working capital impact of demand planning misses, particularly around Chinese New Year buying cycles.Marketing Budget & Department Accountability Partner directly with our VP of Marketing and Senior Director of Marketing to ensure every marketing decision is backed by accurate, real-time financial data. Build the financial framework that holds marketing accountable to their own projections, ensuring assumptions behind incremental spend requests are realistic and tie back to the broader plan. Monitor and audit marketing budget and spend on an ongoing basis, flagging variances early. Set department-level budgets for a business growing at 2x+ year over year. Prior year numbers are not a useful baseline and zero-based or driver-based approaches will be required.Strategic Growth Analysis Build and own an 18-month budget with a detailed revenue breakdown by channel, developed in partnership with our executive marketing team and tied directly to our revenue goals. Model the financial case for geographic expansion into new markets, determining when and in what sequence we enter each, with the data to back the decision before we commit. Plan wholesale channel growth by partner and by timing, with clear visibility into the margin and cash implications of each new relationship. Build decision-support models that give leadership clear answers, not just options. Support our growth plan with scenario modeling that gets ahead of capital, margin, and operational constraints before they become problems.What We Are Looking For 3 to 5 years in FP&A, financial analysis, or a controller role, ideally in a high-growth DTC, e-commerce, or consumer brand environment. Solid understanding of inventory-heavy P&Ls and how landed costs, COGS, and warehouse operations flow through the financials. Strong modeler who can build clean, flexible forecasts quickly and knows when good enough is good enough. Someone who asks questions and pushes back when the numbers do not add up, across marketing, operations, and supply chain. Works well with others. This role sits across multiple teams and needs to earn trust quickly. Wants to grow. We are one of the fastest growing brands in our category and this role grows with the business.Nice to Have Hands-on experience with Brightpearl, ShipHero, or similar inventory and fulfillment platforms. Familiarity with seasonal buying cycles and the financial planning demands of CNY or other key inventory commitment windows.What Success Looks Like in Year One We have a locked 18-month budget with a detailed revenue breakdown by channel, built in partnership with our executive marketing team and grounded in