Founding Growth Marketer

LET'S MAKE THE NHS THE MOST ADVANCED HEALTHCARE SYSTEM IN THE WORLD 💙

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. So we’re on a mission to fix it with technology that actually works.

We love the NHS because it’s accessible to all, free at the point of delivery and employs millions up and down the UK. But we've all read the headlines. It's under intense pressure with rising costs, GP strikes, budget uncertainty and an ageing population. Which means longer wait times, fewer appointments and lower quality care for the people who need of it most. The NHS is beautiful, but broken.

The largest cost (£66bn+) is staff, who spend a ridiculous amount of time on mundane admin. 35% of NHS staff are employed to complete administrative work all day, every day. And that's where we're making a difference.

We're focused on relentlessly automating repetitive processes within the NHS. And we’ve had great early success. Our first product, Automated Registrations, is already used by 24% of GP practices in England. With this wedge in the market, we're now building more powerful tech that unlocks access to healthcare for the entire nation. Check out bookable.health https://bookable.health/?utm_source=ashby for a sneak peek.

⛩️ OUR PRINCIPLES

Exciting challenges lie ahead—guided by our principles, we’ll meet these challenges with a thoughtful and caring approach to support our community of NHS GP practices. These principles drive everything we do at Healthtech-1:

Read more about our principles in the Healthtech-1 Handbook https://link.ht1.uk/handbook.

FOUNDING GROWTH MARKETER

🚀 MISSION STATEMENT

Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down!

As Founding Growth Marketer, you’ll be part of the growth team, supporting our sales motion by creating qualified leads and booking demos for your team mates. We would like you to initially focus on 2 channels: content distribution and community, before moving onto other channels.

Opportunities for progression: This is a founding role. As we grow, so does this function, and so does your remit. You’ll have the opportunity to build and lead a team.

From day 1, you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country. If this excites you, get in touch 😊

🎯 OBJECTIVES & KEY RESULTS IN YOUR FIRST 3 MONTHS

Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1

Key results:

• Generate 100 leads per month

• Run 5 experiments

• Set up accurate measurement and attribution

• Growth team grade your handover process as 5/5

• Nurture an engaged community of 100 by running 3 high impact events

📅 PROJECTS AND MILESTONES IN YOUR FIRST 3 MONTHS

MONTH 1: GET THE LAY OF THE LAND & IMPLEMENT QUICK WINS

• Understood our context, our current state, and where the biggest opportunities are

• Audited our existing marketing activity

• Built a strategy for nurturing leads using content marketing (channel 1)

• Set up attribution tracking

• Landing pages and website conversion improving with measurable uplift

• Identified and implemented 3 quick wins

• Generate 25 leads from channel 1

MONTH 2: DOUBLE DOWN ON SIGNALS AND START THE 2ND CHANNEL

• Built a strategy for community and events (channel 2)

• Identified and implemented 3 quick wins for this channel

• Launched a referral or ambassador programme

• Hosted at least one community-building touchpoint

• Generate 50 leads from all channels

• Reporting is easy and accurate

BY DAY 90: SCALE YOUR CHANNELS

• Built automations that help you increase activity in both channels

• Grow both channels to national coverage

• Planned a quarter of community events

• Generate 100 leads from all channels

🔍 SCOPE OF THE ROLE

YOU FULLY OWN:

• Your north star metric (qualified leads generated) and reporting

• Email campaigns

• Paid channels

• Content distribution

• Community & events

• Website optimisation

• Consistency with brand and tone of voice consistency

YOU DO NOT OWN:

• Video content creation (that's our content marketer's domain — you distribute)

• Product decisions

• Sales execution (though you'll work closely with the sales team on lead quality)

👍 REQUIRED EXPERIENCE

• A generalist - you've optimised multiple channels before

• Analytically sharp - you set up proper measurement, are comfortable with data, and make data driven decisions

• Experimental mindset - you form hypotheses, test them cheaply, and aren't precious when something doesn't work

• Entrepreneurial - startup or founder experience is a plus; you need to be comfortable with ambiguity and pace

• A ‘real’ person - you’re a great communicator and connect with NHS staff. Community is part of this job

• Transparent - you share what's working, flag what isn't, and don't need chasing for updates

👌 NICE TO HAVE EXPERIENCE

• Experience marketing to a professional or practitioner audience (e.g. healthcare, legal, finance, education)

• Run a referral or ambassador programme before

• Hands-on experience with paid marketing

• Built marketing automations

✨ HIRING PROCESS

💙 A BIT ABOUT US

💙 We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest datasets in the world.

🏥 Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception.

💪🏼 3-5 days in the office, depending on your team and the company schedule. We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues and Fri. Homemade breakfast and lunch are on the house every day when you're in the office, ensuring you're fuelled for success!

🌀 We work in growth cycles. Every 8 weeks we do the same set of activities. 1 week outside of Business-as-Usual to research, strategise, plan our work. 7 weeks to knuckle down and deliver it.

🤝 We’re highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we’re very collaborative by nature. Two heads are often better than one, and we frequently lean on each other to solve problems together.

🤜🏽 We’re backed by industry leaders. We’re on the DigitalHealth.London http://DigitalHealth.London Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the London Business School Healthtech Challenge, Innovate UK, and Y Combinator (S23).

🚀 AN OPPORTUNITY FOR REAL UPSIDE

💉 Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.

🎢 Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year.

📚 Learning budget of £250 annually and time off to spend it - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth.

🍽️ Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fuelled for success!

🥗 Health and fitness budget of £60 per month - see more her