GEO / AI Visibility Specialist (Contract)

Cloudinary
Kraków, PL
On-siteCareer-pivot friendly

Who this role is best for

Geared toward mid-level candidates comfortable with execution-focused roles in emerging AI visibility fields, based in Kraków.

Best fit for

  • Candidates with SEO instincts eager to apply them to AI-generated answers.
    — “combines SEO instincts, content creation, and community work
  • Individuals who thrive in fast-moving, experimental environments without formal strategy frameworks.
    — “measured on what you ship and where the brand shows up
  • Early adopters curious about how LLMs surface answers in new fields.
    — “curious about how LLMs surface answers and want to be early in a new field

Things to consider

  • Role requires direct collaboration with a small, focused team under growth leadership.
    — “work directly with our growth director and our GEO/AEO lead

How to stand out

  • Demonstrate past experiments in AI or community-driven visibility projects.
    — “ship visibility experiments across AI answer engines, community platforms
  • Show adaptability by detailing how you’ve navigated fast-evolving disciplines.
    — “new, fast-moving discipline that combines SEO instincts
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · TeamLevel · Junior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • brand visibility in AI-generated answers
  • successful execution of visibility experiments
Typical background
SEOcontent marketinggrowth hacking

Skills & requirements

Required

SEOContent CreationCommunity ManagementLLM Optimization

Preferred

ABMPaid Advertising

About the role

Original posting from Cloudinary via Lever

About the role

We're building a small, focused execution pod inside Growth Marketing to ship visibility experiments across AI answer engines, community platforms, and third-party listicles. This role is one of three on the pod. You'll work directly with our growth director and our GEO/AEO lead, alongside an ABM/Paid specialist and an SEO specialist.

GEO (Generative Engine Optimization) is the work of getting a brand surfaced in AI-generated answers — ChatGPT, Perplexity, Claude, Google AI Overviews, and others — and in the community conversations and listicles those engines pull from. It's a new, fast-moving discipline that combines SEO instincts, content creation, and community work.

This is an execution role. You'll be measured on what you ship and where the brand shows up — not on slide decks or strategy frameworks. If you're curious about how LLMs surface answers and want to be early in a new field, you'll thrive here.

Source: Cloudinary careers (Lever)

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