Job Description
It’s never been a more exciting time to join Vistra.
At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.
But progress only happens when people come together and take action. And we’re absolutely committed to building a culture where our people can do just that.
We have an exciting opportunity for you to join our team as a Global Marketing Ops and Analytics Manager. Reporting to the Senior Vice President Commercial Growth and Development, this full-time and permanent position is based in Latin America and offers regional coverage.
Purpose Of Role
We are seeking a data-driven, detail-oriented Marketing Operations & Analytics Manager to join our global marketing team in Latin America. You will work closely with demand generation & CRM teams, agencies and sales/commercial teams to support efficient demand generation and revenue growth.
Key Responsibilities
Marketing Analytics & Measurement:
- Own the setup and configuration of all marketing analytics, measurement and tag management tools (Google Analytics, Google Tag Manager).
- Ensure all ad/media and CRM platforms [Hubspot & Salesforce] are properly integrated, data flows accurately between platforms for end-to-end visibility.
- Build and maintain dashboards and reporting frameworks that track key marketing KPIs [across brand, ABM and/or demand gen campaigns] and E2E commercial performance [pipeline, ACV]
- Data Quality & Compliance: Ensure the integrity of marketing data across systems. Collaborate with the CRM manager to audit contact/account database for duplicates or errors and ensure data hygiene.
Campaign Tracking & Channel Analytics
- Set up and supervise end-to-end performance tracking of all marketing programs including paid search (Google Ads), paid social (LinkedIn), display, events, email, webinars and sponsored content.
- Ensure consistency and accuracy in campaign tagging (e.g. UTM parameters, Google Tag Manager setup) to support clean data capture and attribution.
- Partner with demand generation managers to optimize campaign targeting, bidding, and creative strategy using data-driven insights.
- Recommend budget allocation across channels and tactics based on performance trends, marginal ROI analysis and multi-channel attribution. Familiarity with incrementality tests and MMMs (Marketing Mix Modelling) a plus, particularly in an enterprise B2B or ABM setup.
- Oversee A/B testing, email deliverability, landing page performance, and other operational aspects of campaigns to continuously improve conversion rates
Marketing Operations & Cross-functional Collaboration
- Account opportunity & analysis: Collaborate with product and sales ops to identify and prioritize net new and existing accounts for targeted inbound or BDR outbound campaigns.
- Partner closely with Sales Operations on forecasting and target-setting; contribute to marketing’s input by analyzing lead generation trends, pipeline velocity, and campaign influence on revenue.
- Provide ongoing analysis on funnel health, attribution, and revenue projections to support quarterly and annual forecasting.
- Collaborate with finance teams on marketing spend and ROI analysis
- Collaborate with sales ops to develop a joint playbook and process for lead eligibility, management and handoff across teams, in close collaboration with demand gen teams.
Qualifications & Requirements
- Experience: 7-8 years in marketing operations, marketing analytics, or related role in a B2B environment. Experience in a global or multi-region marketing team with collaboration with sales/commercial teams is highly valued.
- Technical Skills: Strong skills in marketing analytics – able to build dashboards and work with data (advanced Excel skills required; familiarity with SQL or data warehousing, business intelligence or data visualization tools is valued.) Experience with key ad platforms (Google Ads, LinkedIn), Google Analytics (GA4) and Google Tag Manager for web and campaign tracking and measurement. Proficient with tracking integrated demand gen and ABM programs for both marketing-sourced and influenced revenue.
- Analytical Mindset: Demonstrated ability to analyze marketing metrics, attribution models, funnel analysis and campaign ROI. Experience in forecasting or modeling marketing contribution to pipeline/revenue is a plus.
- Process & Project Management: Excellent project management and organizational skills. Experience in optimizing processes, documenting workflows, and managing cross-team projects. Detail-oriented, with a continuous improvement mentality to refine how the marketing engine operates.
- Collaboration & Communication: Strong communicator who can translate data and technical details into actionable insights for stakeholders. Proven ability t