Growth Marketing Lead

Embedding Vc

New York, US

On-site

Who this role is best for

Aimed at senior growth marketers who thrive in high-agency roles building from scratch, with technical proficiency in CMS and HTML.

Best fit for

Growth marketers who prefer building systems over optimizing existing ones.
— “build the machine, drive it, and reinvent the whole thing”
Candidates comfortable with both creative experimentation and data-driven execution.
— “move comfortably between smart experimentation and high-quality execution”
Those who excel in collaborative, cross-functional environments with high visibility.
— “deeply collaborative across Marketing, Product, and Sales”

Things to consider

Role requires handling both strategic planning and hands-on execution with limited support.
— “comfort in building growth campaigns end-to-end with some or limited design support”
Success hinges on ability to rapidly test and scale or kill initiatives.
— “tracking CAC, CPA, and activation rates to know when to scale and when to kill”

How to stand out

Demonstrate past success in scaling self-serve business models through innovative channels.
— “Own channel strategy and execution for our self-serve business”
Highlight technical skills like CMS and HTML proficiency in your application.
— “Technically proficient on the basics (CMS, HTML, etc)”
Showcase experiments where you paired analytical rigor with creative risk-taking.
— “analytical skills that pair observation with action”

Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · TeamLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

driving acquisition and activation programs
optimizing website and core conversion flows

Typical background

4+ years in a growth or performance marketing-related role

Skills & requirements

Required

Paid AcquisitionChannel StrategyContent CreationEmail MarketingSEO

Preferred

Creative ToolingSelf-serve Motions

Stack & domain

Paid AcquisitionChannel StrategyExecutionWebsite OptimizationLanding PagesCore Conversion FlowsSeoKeyword ResearchProgrammatic PagesContent PlanningLifecycle Email CampaignsLead NurturingExperimentationOptimizationCommunicationTeamworkGrowth MarketingAcquisition ProgramsActivation Programs

About the role

Original posting from Embedding Vc via Ashby

Growth Marketing
About FLORA
We are building the first creative operating system: an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.
About the Role
Most growth roles ask you to inherit, and then optimize a machine someone else built, and then rinse, repeat. Not this role. We’re looking for someone to build the machine, drive it, and reinvent the whole thing whenever it’s needed.
FLORA is at an inflection point: incredible product-market fit, viral traction, and a massive opportunity in front of us. In other words, we're handing you the perfect foundation to build on. As FLORA's only Growth Marketer, you'll move comfortably between smart experimentation and high-quality execution, and will be the primary architect of our acquisition and activation programs that will define our next chapter. That means going beyond the traditional playbook and leveraging channels + tactics that most marketing teams haven't figured out yet. Notably, this role is as big as your ambition and ideas are.
This role is high agency, high visibility, and deeply collaborative across Marketing, Product, and Sales, and reports directly into the VP of Marketing. The ideal candidate is independent and fearless in their approach while also being an expert communicator and “get in the boat and row” teammate.
What You'll Do
Drive smart paid acquisition efforts as a complement to organic growth programs.
Own channel strategy and execution for our self-serve business, including planning, budgeting, and performance reporting.
Run structured, scrappy experiments across content and channels, tracking CAC, CPA, and activation rates to know when to scale and when to kill.
Work closely with Product to optimize our website, landing pages, and core conversion flows
Lead AEO/GEO and SEO strategy and execution: keyword research, on-page optimization, programmatic pages, and content planning.
Work closely with Product to run lifecycle email campaigns focused primarily on driving sign-ups and activation.
We're Looking for People Who Have
4+ years in a growth or performance marketing-related role
Comfort in building growth campaigns end-to-end with some or limited design support
Strong, balanced creative and conversion instincts
Technically proficient on the basics (CMS, HTML, etc)
Analytical skills that pair observation with action
Exceptionally strong candidates might also have experience with:
Familiarity with self-serve motions and metrics
Passion for or experience in creative tooling

Source: Embedding Vc careers (Ashby)