Best suited to mid-level marketing professionals with hands-on APAC paid media experience working in a remote performance marketing environment.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Iherb via Greenhouse
Job Summary:
We are looking for a Growth Marketing Specialist, APAC Performance Marketing to support the execution, optimization, and operational management of paid media campaigns across key Asia-Pacific markets.
The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across APAC platforms.
Job Expectations:
Execute and support paid media campaigns across assigned APAC markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
Manage day-to-day campaign operations across global and APAC-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other relevant regional paid media platforms.
Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
Monitor APAC platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
Experience with APAC-specific platforms such as LINE, Naver, Kakao, Yahoo Japan, Rakuten, Baidu, Xiaohongshu, or similar regional paid media platforms strongly preferred.
Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
Possess a passion for campaign operations, performance analysis, creative testing, and process improvement
Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
Ability to analyze campaign performance and identify practical optimization opportunities.
Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
Experience supporting creative testing and translating performance results into clear creative learnings.
Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once.
Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms.
Professional fluency or native-level fluency in English required.
Professional fluency or native-level fluency in at least one major APAC language strongly preferred, such as Japanese, Korean, Mandarin Chinese, Cantonese, Thai, Vietnamese, Bahasa Indonesia, Hindi, or another regionally relevant language.
The ideal candidate is organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders.
Equipment Knowledge:
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms.
Experience with ecommerce marketing operations platforms & tools.
Experience Requirements:
Generally requires 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations.
Education Requirements:
Bachelor’s Degree in Business or related field preferred.
#LI-ME1
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Anticipated Pay Scale:$46,340—$75,000 USD
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@ih
Source: Iherb careers (Greenhouse)