Growth Media Manager

Dandy is transforming the massive and antiquated dental industry—an industry worth over $200B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

ABOUT THE ROLE

Dandy is hiring a Growth Media Manager to build, scale, and optimize our direct media buys and direct mail programs at a high-growth, venture-backed company. This role sits on the Growth team and is responsible for driving qualified pipeline through strategic media partnerships, paid content distribution, and direct mail program.

You’ll own the end-to-end strategy and execution of our growth media efforts — from partner selection and negotiation to campaign execution, lead flow management, and performance optimization. You’ll have the opportunity to shape the go-to-market strategy, build world-class programs, and work closely with Sales and Growth Marketing.

DIRECT BUYS & PARTNERSHIPS

• Own Dandy’s direct media and partnership strategy with a focus on podcasts, email newsletters, display takeovers, and influencer / creator partnerships, testing and scaling channels that drive both brand impact and measurable performance.

• Position Dandy at the forefront of the dental industry by partnering with creators, publishers, and platforms that shape key industry conversations and trends.

• Oversee end-to-end campaign execution, including partner selection, content strategy, asset delivery, and performance reporting.

• Build and execute a full-funnel growth media strategy, intentionally balancing brand-building efforts with performance-driven activations.

• Amplify Dandy’s owned assets (webinars, ebooks, case studies) through paid distribution and partner channels

• Develop and maintain clear campaign calendars, documentation, and processes, ensuring multiple programs are tracked and delivered on time.

• Work closely with Marketing Operations to ensure clean attribution, lead routing, and performance visibility from partner activation through pipeline.

• Partner with Sales and SDR teams to assess lead quality, share learnings, and refine partner, audience, and messaging strategies over time.

DIRECT MAIL PROGRAM

• Own Dandy’s direct mail strategy across postcards, catalogs, and gifting to reach both SMB and Enterprise audiences.

• Develop segmentation, personalization, and offer strategies to improve response and conversion rates.

• Manage vendor relationships covering production, personalization, and distribution.

• Allocate budget and prioritize programs based on performance and growth opportunity.

• Analyze results and continuously optimize direct mail for engagement, ROI, and pipeline impact.

WHAT WE'RE LOOKING FOR

• 4–6+ years of experience in B2C Performance marketing or B2B demand generation, media buying, or performance marketing, with at least 2+ years managing direct media buys

• Proven experience negotiating and managing partner relationships and direct buys

• Demonstrated ability to analyze performance data, manage budgets, and optimize for CPL, lead quality, and pipeline impact.

• Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end.

• Performance marketing & analytical mindset. We are very data-driven!

• Experience in B2B or B2C high growth company

• Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value

• Overall track record of professional and academic success

BONUS POINTS FOR

• Experience using Marketo

• Experience managing international direct buys

• Outstanding professional references to share

• Experience with high-volume SMB B2B marketing motions

• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers https://www.meetdandy.com/careers/ for more!

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