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Job Responsibilities:
- Lead the design and build of the global attribution system from the ground up, enabling reliable and interpretable measurement across paid channels
- Define and standardize attribution methodologies, evolving from last-click toward full-funnel attribution across the user lifecycle
- Develop core tracking infrastructure to ensure user journeys can be accurately captured and reconstructed
- Reconcile and align data across attribution tools, ad platforms, and internal systems; identify and resolve discrepancies and data integrity issues
- Improve attribution robustness under privacy constraints and enhance overall data usability
- Establish monitoring and validation frameworks to proactively detect and diagnose attribution issues
- Deliver actionable insights on channel performance to inform growth and marketing decisions
- Continuously refine attribution models, including conversion windows and user journey analysis, and explore attribution approaches tailored to content-driven platforms
Qualifications
- Bachelor’s degree or above with 3–6 years of experience in growth, data, or advertising-related product roles
- Strong understanding of performance marketing and global acquisition funnels
- Hands-on experience with attribution platforms and a solid grasp of attribution methodologies
- Strong analytical skills with the ability to structure and solve complex data problems
- Proficiency in SQL or similar analytical tools
Excellent cross-functional collaboration skills and the ability to operate in fast-paced, ambiguous environments.