GTM Associate

This is not a typical sales role. We’re hiring full- or part-time, multilingual onsite GTM Associates (English + an additional European language) to join our team in Aarhus ASAP.

You’ll become part of an ambitious, fast-growing, VC-backed AI startup where you’ll kick-start your go-to-market career and play a key role in driving our expansion across Europe. We’re scaling quickly and offering a role that is high-energy, challenging, and genuinely rewarding — with real responsibility, close collaboration with leadership, and clear opportunities for rapid progression.

Join us on our growth journey

At Cernel we’re bringing the AI revolution to ecommerce by building the intelligent backbone behind every item sold online. We make our clients work smarter, faster, and with amplified abilities across the entire ecommerce value chain - starting with what lies at the core, product data.

The demand for what we deliver is already high, so we’re scaling fast - and we’re looking for ambitious people who want to grow just as fast with us. Whether you’re a proven closer, or have just started your sales journey, this is a rare chance to join early and influence how we engage with our customers.

We value people who build trust and care more about real customer success than hitting the next metric. In short, if our customers love you, so will we.

Responsibilities and daily work

• Help design, test, and execute our go-to-market strategy across new markets and customer segments

• Drive proactive outreach to e-commerce and B2B companies and contribute to validating our market hypotheses

• Act as a trusted advisor and frontline ambassador to potential customers, serving as the first point of contact and building awareness of our solutions

• Build and manage a high-quality pipeline with discipline and structure in our CRM system

• Develop a deep understanding of the product to translate features into clear, tangible customer value

• Bring insights from the field directly into our product and GTM strategy — your input will help shape what we build and how we sell it

• Work closely with the founding team, leadership, sales, and operations

Who you are and requirements

• 0–2 years of experience in sales or commercial roles (SaaS experience is a bonus)

• Highly motivated by responsibility, ownership and progression — you want to grow fast and earn more responsibility over time

• Energised by outreach via phone, email and LinkedIn, and driven by starting conversations rather than waiting for leads

• Comfortable owning the top of the funnel end-to-end: lead research, first contact, follow-ups and meeting booking

• Curious about data and eager to understand what drives market traction, conversion and successful outreach

• Competitive by nature and motivated by clear goals, feedback and continuous improvement

• Open to direct feedback and coaching, and willing to put in the work required to develop rapidly

• Thrive in fast-paced environments with autonomy, high expectations and little hand-holding

• Able to work 20–40 hours per week

• Fluent in English and at least one additional European language

Progression: High performers can expect rapid development into roles such as Account Executive, Leadership roles or Market Owner within 6–12 months, depending on performance and company needs. We have designed a detailed plan for ramp-up and how to grow successfully which we will share more about during interviews. Salary will consist of a base + commission variable.

Who we are

Cernel is building the next generation of ecommerce infrastructure with AI-powered agents that automate complex tasks and connect workflows across systems. We’re developing an advanced agent framework that analyzes data, makes decisions, and drives performance - giving ecommerce teams better results, higher conversions, and more time for creative work.

Currently, we are a team of 17 people woking from our brand new HQ office at Frederiksbjerg, Aarhus. We are hard-working, caring, and positive towards each other. We all want to build an amazing organisation, product and working culture.

Next steps and how to apply

The process for the role will look as follows: