Head of Brand and Content

OUR MISSION IS TO MAKE EXCEPTIONAL HEALTHCARE ACCESSIBLE ANYTIME, ANYWHERE, FOR ANYONE.

At Assort Health, we believe healthcare should feel effortless and connected — quick answers, clear communication, and seamless access to care. That’s why we’re building a new foundation for how patients and providers connect, driven by AI, built to embrace the complexities of healthcare, and tailored to each provider’s unique needs.

Assort is the most comprehensive patient experience platform powered by specialty-specific agentic AI. Assort’s omnichannel AI agents seamlessly integrate with EHR/PMS and complicated provider preferences to eliminate lengthy hold times and inefficiencies that stand in the way of patients getting the care they need.

Since launching in 2023, Assort has managed over 115M+ patient interactions, slashing average hold times from 11 minutes to 1 minute. Our platform now handles calls for thousands of providers with 98%+ resolution rates and 99% scheduling accuracy. Patient satisfaction averages 4.5/5 over 52K reviews, and we’ve achieved 20× revenue growth in 2025. We’re scaling rapidly and expanding adoption across the entire healthcare industry.

ABOUT THE ROLE:

We’re looking for a strategic, creative, and execution-oriented Head of Brand & Content Marketing to define how Assort shows up in the market and tell a cohesive, compelling story across every buyer touchpoint. This role will own Assort’s brand narrative, content strategy, and thought leadership—ensuring we are differentiated, credible, and memorable to healthcare executives, operators, and clinical leaders.

Brand and content are critical leverage points for Assort’s growth: they power demand generation, accelerate sales cycles, elevate executive conversations, and position Assort as a category-defining company in healthcare AI. This is a 0 → 1 leadership role for someone who can build the strategy, create the systems, and scale a high-impact content engine that fuels pipeline and long-term brand equity.

This role is highly cross-functional, partnering closely with Product Marketing, Demand Generation, Events & Field Marketing, Sales, and the Executive Team to ensure consistency, clarity, and impact across all go-to-market motions.

This a hybrid role based in San Francisco and reports to the VP of Marketing.

WHAT YOU’LL DO:

Own Assort’s brand strategy and narrative

• Define and translate Assort’s brand positioning, voice, and storytelling framework across all channels and audiences.

• Ensure consistency and differentiation across website, campaigns, content, events, PR, and executive communications.

Build and scale a high-impact content engine

• Own the end-to-end content strategy across the buyer journey, including thought leadership, blogs, whitepapers, reports, case studies, videos, and executive-level narratives.

• Create content that directly supports demand generation, sales enablement, events, and product launches—balancing brand-building with pipeline impact.

• Establish a repeatable, scalable content production process with clear prioritization and ROI.

Position Assort as a category leader

• Develop a thought leadership and POV strategy that elevates Assort’s executives and differentiates us in healthcare, health IT, and AI conversations.

• Partner with Events & Field Marketing to bring brand and content to life through conferences, executive forums, and Assort-hosted experiences.

Drive measurable GTM impact

• Partner with Demand Generation to create content that drives engagement, conversion, and pipeline across paid, organic, and ABM programs.

• Partner with Product Marketing to support launches, customer proof, and sales narratives with strong storytelling and creative assets.

• Define and track success metrics for brand and content, including engagement, influence on pipeline, and sales adoption.

Build for scale

• Hire, manage, and develop a high-performing team of content and brand marketers over time.

WHAT WE’RE LOOKING FOR:

• 7–10+ years of experience in brand marketing, content marketing, or editorial leadership at a high-growth B2B SaaS company.

• Proven experience building a brand and content function from the ground up (0 → 1) and scaling it over time.

• Exceptional storytelling skills with the ability to translate complex products and ideas into clear, compelling narratives.

• Strong strategic instincts paired with hands-on execution—you can set the vision and ship high-quality work.

• Experience partnering closely with Demand Gen, Product Marketing, Sales, and executive stakeholders.

• Strong editorial judgment and a high bar for quality across written, visual, and experiential content.

• Comfort operating in ambiguity with a builder mentality and high ownership.

BENEFITS & PERKS FOR ASSORTIES

• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.

• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.

• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.

• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.

• 🏖 Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.

• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.

• 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.

• 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.

• 👵 401(k) – Build your retirement savings.

HOW WE WORK & WHAT WE VALUE

Our team at Assort Health moves fast, stays focused, and is fueled by a desire to serve our customers and patients. Our company values guide how we work—they are present in how we show up, make decisions and work together to move our mission forward. We bring a Day One Drive, relentlessly striving to improve, keep a 5-Star Focus, as our customers are our lifeblood, always Answer the Call, remembering that ownership and accountability are paramount, and show up with One Pulse, because we are one team, with one rhythm and one result. Our team is growing and we are looking for motivated, hardworking, and passionate talent. If you want to make healthcare accessible for everyone, we’d love to hear from you!

Please note: the Assort Health Talent Team will only email you from an assorthealth.com http://assorthealth.com email address.