Head of Demand Generation

Warp
New York, US
On-siteCareer-pivot friendly

Who this role is best for

Aimed at mid-level B2B SaaS marketers who can scale pipeline through growth stages and commit to NYC office presence.

Best fit for

  • Demand gen experts who measure success in revenue impact, not just lead volume.
    — “You measure yourself on revenue, not leads”
  • Hands-on operators comfortable running channels directly before building teams.
    — “Hands-on operator who can run the channels yourself now”
  • Marketers with fintech or HR tech experience targeting ops buyers.
    — “Experience marketing to founders, finance, or people and ops buyers”

Things to consider

  • Mandatory 5-day office presence in NYC with no remote flexibility.
    — “We're in the office five days a week”
  • Pipeline coverage targets require 3-4x multiplier on bookings goals.
    — “at 3-4x coverage on the bookings target”

How to stand out

  • Quantify past campaigns' impact on revenue, not just lead gen metrics.
    — “You can tie spend to pipeline to revenue”
  • Highlight specific examples of scaling demand programs through growth stages.
    — “including scaling pipeline through a growth stage”
  • Prepare case studies showing cross-functional alignment with sales teams.
    — “Partner with sales and RevOps on attribution, routing”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · CompanyLevel · Mid Level

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • increased pipeline
  • optimized CAC
  • improved conversion rates
Typical background
B2B SaaS salesdemand generation

Skills & requirements

Required

Demand GenerationSales StrategyPipeline ManagementConversion OptimizationCross-functional Collaboration

Preferred

AI MarketingFintech Experience

Stack & domain

Demand GenerationGrowth MarketingPaid AcquisitionWebsite ConversionLifecycle ProgramsSales PartnershipAttributionRoutingHandoffDemand Gen FunctionProblem-solvingTeamworkCommunicationLeadershipPartnershipB2b SaasSalesMarketingProduct Management

About the role

Original posting from Warp via Ashby

ABOUT WARP

Warp is the AI-native Employee Management Platform for ambitious companies. Our platform includes HRIS, payroll, IT, benefits, tax compliance, and more - all built from scratch on an AI-native architecture from day 1.

Warp embeds itself into every part of a company's people operating layer, we process over half a billion $ annually in payroll, on track to grow to $2B.

Legacy vendors in our space built their businesses by profiting from complexity. Warp is built from day one for AI to be the primary operator, not a feature. Every advance in LLM capability widens our lead.

We hire people who ship constantly, own outcomes, and care about craft. We're in the office five days a week because speed and proximity are a competitive advantage at this stage. If you want to build something that automates an entire category of core work, not just another point solution, this is the place.

We've raised over $85M from top investors like Ashton Kutcher/Sound Ventures, Y Combinator, founders of Dropbox, Replit, SV Angel, and Homebrew Capital. Built by an obsessive team from MIT, Ramp, Brex, Google, Dropbox, Apple, and more.

We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid, lifecycle, web conversion, and the demand programs that feed a sales team scaling from a handful of AEs to 20+. You'll partner closely with our Head of Marketing on brand and with our Head of Sales on conversion.

What you'll do

  • Own pipeline creation as a number. Marketing-sourced qualified pipeline is your scoreboard, at 3-4x coverage on the bookings target.
  • Run paid acquisition across channels with a real bar for CAC and payback.
  • Own website conversion: traffic to demo, the funnel math, and the experiments that move it.
  • Build lifecycle and nurture programs that turn inbound interest into qualified demos.
  • Partner with sales and RevOps on attribution, routing, and the handoff that decides whether a lead becomes revenue.
  • Build the demand gen function as spend scales post-Series B.

What we're looking for

  • 6+ years in demand gen or growth marketing at a B2B SaaS company, including scaling pipeline through a growth stage.
  • You think in funnels and own a number. You can tie spend to pipeline to revenue.
  • Hands-on operator who can run the channels yourself now and hire as you grow.
  • Strong partnership instincts with sales. You measure yourself on revenue, not leads.

Nice to Have

  • Experience marketing to founders, finance, or people and ops buyers.
  • Fintech, HR tech, or developer-adjacent background.

BENEFITS AT WARP:

  • 100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents.
  • 401(k) Matching: Start investing in your future from day one.
  • Unlimited PTO: We offer flexible PTO, meaning you’re trusted to take the time you need to recharge while balancing your responsibilities and team commitments.
  • Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office.
  • Catered Lunch Daily: Great food, every day, on us. No meal prep, no decision fatigue.
  • Quarterly Offsites: Beautiful locations to connect as a team. Past locations include Spain and Catskills.

Warp is based in New York City, and we prioritize candidates who can commit to being on-site 5x per week. Please refer to the top of this page for this position's hiring location.

Source: Warp careers (Ashby)

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