Aimed at senior marketing leaders who have scaled DTC subscription businesses in regulated or high-trust categories like digital health or biotech, with a focus on remote work in the United States.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Fitt via Ashby
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for a client, the world’s largest direct-to-consumer genomics platform with the mission to power the future of personalized health by making whole genome sequencing and interpretation accessible, actionable, and meaningful for everyone.
Role Overview
The first Head of Marketing is a key member of the leadership team, accountable for scalable customer acquisition, strong retention, and disciplined, high-velocity revenue growth. This leader owns the end-to-end growth strategy across paid acquisition, lifecycle marketing, product marketing, and brand positioning. The ideal candidate has a proven record of scaling consumer or subscription businesses at 100%+ annual growth while tightly managing CAC, LTV, and contribution margin. They are both performance-driven and strategic, able to optimize acquisition at scale while building a differentiated, trusted brand in a complex category.
This role sits at the intersection of performance marketing, subscription economics, product storytelling, and category leadership. The Head of Marketing will build and lead a high-performing, multidisciplinary team that scales revenue efficiently and sustainably while reinforcing our position as the trusted leader in consumer genomics and preventative health.
KEY RESPONSIBILITIES
- Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.
- Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.
- Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.
- Improve CAC, payback period, and contribution margin through structured experimentation.
- Design and run A/B tests across creative, targeting, landing pages, and funnel flows
- Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value.
- Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn.
- Define and evolve the core value proposition and messaging architecture for the subscription offering.
- Ensure alignment between acquisition messaging, product experience, and lifecycle communications.
- Advance our brand toward category authority in personalized genomics while supporting performance goals.
- Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization.
- Implement scalable growth processes and infrastructure that enable rapid testing and learning.
- Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.
QUALIFICATIONS
- 10+ years in growth or marketing leadership, ideally in digital health, biotech, or other regulated or high-trust categories.
- Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin.
- Deep experience running multi-million-dollar paid acquisition programs with clear ownership of unit economics.
- Strong background in lifecycle and subscription optimization, including onboarding, retention, and churn reduction.
- Experience evolving brand positioning while scaling performance channels in competitive markets.
- Hands-on expertise designing and running structured experimentation and A/B testing across the funnel.
- Track record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creative.
- Experience implementing marketing systems and processes in a fast-growing startup environment.
Source: Fitt careers (Ashby)