Head of Sales Enablement

Cohere
San Francisco; Toronto; Seattle; Montreal; New York; Chicago, San Francisco; Toronto; Seattle; Montreal; New York; Chicago, California; Ontario; Washington; Quebec; New York; Illinois
RemoteCareer-pivot friendly

Who this role is best for

Aimed at mid-level sales enablement leaders who can build scalable strategies in fast-growing tech companies, with expertise in enterprise sales methodologies and CRM systems.

Best fit for

  • Strategic thinkers capable of designing multi-year enablement roadmaps aligned with business growth.
    — “Develop a multi-year roadmap aligned with Cohere’s revenue and product evolution
  • Experienced in building and scaling sales enablement functions in high-growth tech environments.
    — “10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies
  • Leaders who can influence cross-functional teams and embed enablement into the sales lifecycle.
    — “Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle

Things to consider

  • Requires mastery of enterprise sales methodologies like MEDDIC and Challenger Sale.
    — “Mastery of enterprise sales methodologies (e.g., MEDDIC, Challenger Sale)
  • Must be proficient in data analysis to optimize enablement efforts and prove ROI.
    — “Proficiency in data analysis, reporting, and using insights to optimize enablement efforts

How to stand out

  • Highlight specific instances where your enablement programs directly improved win rates or sales cycle efficiency.
    — “Establish KPIs (e.g., win rates, sales cycle efficiency)
  • Demonstrate experience in AI/ML or enterprise software sales to align with Cohere’s solutions.
    — “Experience in AI/ML or enterprise software sales
  • Showcase your ability to recruit and mentor a high-performing enablement team.
    — “Recruit, mentor, and lead a high-performing enablement team
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · CompanyLevel · Mid Level

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • design and launch of a sales enablement function
  • development of high-impact resources
  • embedding enablement into every stage of the sales lifecycle
Typical background
10+ years of experience in sales enablement

Skills & requirements

Required

Sales EnablementStrategic PlanningSales Training ProgramsCRM SystemsEnterprise Sales MethodologiesTeam ManagementData AnalysisSales Cycle Efficiency

Preferred

Ai/mlSales Enablement CertificationInstructional DesignScaling Enablement In Hyper-growth Environments

Stack & domain

Sales EnablementEnterprise Sales MethodologiesCrm SystemsData AnalysisReportingAi/mlEnterprise Software SalesStrategic ThinkingTeam BuildingInfluencing ExecutivesTraining ProgramsCollaborationCommunicationInstructional DesignSales LifecycleSales Training Programs

About the role

Original posting from Cohere via Ashby

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company co-headquartered in Toronto and San Francisco, with key offices in London, New York City, Montreal, Seoul, Germany and Paris. Join us!

The Head of Sales Enablement will spearhead the creation and execution of a world-class enablement strategy, ensuring our sales team is equipped to win in complex, high-stakes deals. This role demands a strategic thinker who can build processes, tools, and training programs that drive measurable revenue impact.

Key Responsibilities:

  • Design and launch a sales enablement function, including strategy, frameworks, and team structure.
  • Develop a multi-year roadmap aligned with Cohere’s revenue and product evolution, ensuring enablement scales with the business.
  • Create and curate high-impact resources (e.g., playbooks, battle cards, demo scripts, and certification programs) tailored to Cohere’s AI/ML solutions.
  • Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle.
  • Establish KPIs (e.g., win rates, sales cycle efficiency) and use analytics to refine enablement initiatives and prove ROI.
  • Recruit, mentor, and lead a high-performing enablement team, fostering a culture of continuous improvement.
  • Oversee enablement tools (e.g., CRM, learning platforms) and budget allocation to maximize efficiency.

Qualifications:

  • 10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies.
  • Ability to design long-term enablement strategies that align with business goals and market shifts.
  • Mastery of enterprise sales methodologies (e.g., MEDDIC, Challenger Sale) and CRM systems (e.g., Salesforce).
  • Experience building teams and influencing executives in a revenue-driven environment.
  • Demonstrated success in developing and deploying sales training programs and collateral that drive results.
  • Proficiency in data analysis, reporting, and using insights to optimize enablement efforts.
  • Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.

Nice to Have:

  • Experience in AI/ML or enterprise software sales.
  • Certification in sales enablement or instructional design.
  • Familiarity with scaling enablement in hyper-growth environments.

FULL-TIME EMPLOYEES AT COHERE ENJOY THESE PERKS:

  • A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
  • Full health and dental benefits, including a separate budget for mental health.
  • RRSP matching, 401K, Pension Scheme.
  • 100% Parental Leave top-up for up to 6 months, for either parent.
  • Annual enrichment benefits:

Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

Education & learning stipend for conferences, courses, and coaching.

  • 6 weeks of paid vacation (30 working days!)
  • Budget for traveling to other offices if you are remote, plus an annual company offsite.

HOW AND WHERE WE WORK:

  • Cohere is remote-friendly. We have offices in Toronto, San Francisco, New York City, London, Paris, Montreal, and more coming soon.
  • For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
  • For those not near an office: a co-working benefit so you can work alongside others in your city.
  • Everyone receives a $500 home office stipend to set up your workspace properly.

If any of the above doesn’t line up exactly with your experience, we still encourage you to apply.

We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form https://docs.google.com/forms/d/12a6IrLdF3kI2nonKSr4tiFuz18rLQbaeYV-JM9L4o9Q/edit, and we will work together to meet your needs.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.

Source: Cohere careers (Ashby)

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