Influencer Analytics Manager / KOL Strategy Specialist

Role Description

Influencer Analytics Manager

• Analyze performance of influencer campaigns across platforms (Instagram, TikTok, YouTube, etc.)

• Track KPIs such as reach, engagement rate, CTR, conversions, ROI, and audience growth

• Build dashboards and reports to evaluate campaign effectiveness and influencer performance

• Identify high-performing creators and optimize influencer selection using data insights

• Conduct audience analysis (demographics, behavior, authenticity, fake followers detection)

• Measure brand impact, sentiment, and campaign attribution

• Support budget allocation and performance optimization strategies

• Collaborate with marketing, growth, and data teams to improve influencer ROI

KOL Strategy Specialist (Key Opinion Leader)

• Develop and execute influencer/KOL marketing strategies aligned with brand objectives

• Identify, recruit, and manage relationships with influencers and content creators

• Design campaign concepts, collaborations, and content direction

• Negotiate contracts, deliverables, timelines, and compensation with KOLs

• Manage end-to-end influencer campaigns from planning to execution and reporting

• Ensure brand alignment and consistency across influencer content

• Monitor campaign execution and adjust strategies in real time

• Stay updated on social media trends, creator economy, and platform algorithm changes

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field

• 3–7+ years of experience in influencer marketing, digital marketing, or marketing analytics roles

• Strong analytical skills with ability to interpret campaign data and performance metrics

• Experience with influencer platforms/tools (Upfluence, Aspire, CreatorIQ, HypeAuditor, etc.)

• Knowledge of social media platforms and content trends (TikTok, Instagram, YouTube, etc.)

• Strong negotiation and relationship management skills

• Experience in campaign planning, execution, and performance optimization

• Proficiency in Excel, data visualization tools (Power BI, Tableau, etc.)

• Understanding of ROI measurement, attribution models, and audience insights

• Strong communication and storytelling skills

• Ability to manage multiple influencer campaigns simultaneously

• Experience in e-commerce, FMCG, beauty, fashion, or tech industries preferred