Integrated Marketing Lead

Whoop
Boston, US
On-site

Who this role is best for

Aimed at senior marketing professionals who integrate brand strategy with execution across channels, requiring Boston HQ presence.

Best fit for

  • Strategic marketers who connect product insights to creative execution
    — “translates WHOOP's positioning, member insights, and product priorities into the briefs”
  • Brand guardians ensuring cultural relevance in global campaigns
    — “protect the integrity of the brand as campaigns move from strategy into execution”
  • Collaborators who bridge creative and operational marketing teams
    — “partner to Creative, PMM, Marketing Strategy & Ops, and agency relationships”

Things to consider

  • Mandatory in-office work at Boston HQ with no remote flexibility mentioned
    — “must be prepared to work out of our Boston HQ”

How to stand out

  • Demonstrate campaign examples where you maintained strategic alignment across channels
    — “ensuring every channel expression is strategically grounded”
  • Highlight experience translating complex product features into consumer-facing narratives
    — “translates WHOOP's positioning, member insights, and product priorities”
  • Showcase cross-functional leadership in briefing and launching integrated campaigns
    — “hold that thread from brief through launch”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Translated WHOOP's positioning into campaign briefs
  • Ensured every channel expression was strategically grounded
  • Advanced WHOOP's objectives through integrated campaign work
Typical background
Experience in integrated marketing and brand management

Skills & requirements

Required

Brand ManagementCampaign ExecutionStrategic PlanningCross-functional Collaboration

Preferred

Digital MarketingContent Marketing

Stack & domain

Brand PositioningMember InsightsProduct PrioritiesCreative WorkIntegrated Campaign WorkStrategic ClarityExecutional AccountabilityMarketing StrategyMarketing OperationsAgency RelationshipsWhoop ProductsLeadershipCommunicationCollaborationStrategic ThinkingExecutionInnovationKnowledge SharingContinuous ImprovementMarketingBrandingPerformanceHealthspanMember EngagementRetentionGrowth

About the role

Original posting from Whoop via Lever

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.

WHOOP is hiring an Integrated Marketing Lead – someone who lives inside the positioning and can protect the integrity of the brand as campaigns move from strategy into execution.

You are the person who translates WHOOP's positioning, member insights, and product priorities into the briefs that set creative work in motion — and you hold that thread from brief through launch. You bring that brand depth to integrated campaign work, ensuring every channel expression is strategically grounded and advances our objectives.

As a partner to Creative, PMM, Marketing Strategy & Ops, and agency relationships, you operate with both strategic clarity and executional accountability.

We will consider candidates based out of our Boston HQ. The successful candidate must be prepared to work out of our Boston HQ.

Source: Whoop careers (Lever)

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