Lead Marketing Analyst

Job Description Summary

This role supports the Advanced Visualization Solutions (AVS) business at GE HealthCare (GEHC) with responsibilities across marketing performance analytics and market intelligence. The position partners with AVS Global Marketing team to plan, measure, benchmark, and report the business impact of marketing programs. This individual will design, build, and maintain the AVS marketing analytics and reporting ecosystem, turning complex data into clear, actionable insights that inform strategy,

investment decisions, and growth priorities.

This individual is a trusted analytics partner to the AVS business, with a well-established reporting rhythm for marketing performance and a meaningful contribution to quarterly market sizing and forecasting. They have improved the consistency and quality of dashboards, reporting, and underlying data processes; strengthened KPI visibility and benchmarking; and helped stakeholders make more informed decisions through clear, actionable insights. They are known for operating effectively across a complex global organization, managing priorities with discipline, and delivering high-quality work that advances business planning and marketing effectiveness.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Roles and Responsibilities

• Contribute to marketing excellence through analytics, insights, and reporting.
• Partnering across AVS to plan, measure, benchmark, and report the business impact of marketing programs.
• Lead AVS marketing program analytics, including tracking standard KPIs and performance metrics.
• Standardize data sources, tools, processes, and taxonomy to improve reporting quality, consistency, and usability.
• Collaborate effectively across a complex global organization, working with Global and Regional Marketing, Marketing Communications, Competitive Intelligence, IT, and FP&A teams as needed.
• Lead to the GE HealthCare self-service reporting ecosystem by developing clear, actionable Power BI dashboards and reports.
• Apply analytical judgment to prioritize information, generate insights, and support day-to-day problem solving while focusing on strong attention to timelines, accuracy, and quality of deliverables.
• When needed, support AVS Central Marketing with quarterly market forecast which may include data validation and updates to create market trends summary.

Required Qualifications

• Bachelor’s degree from an accredited university or college in data science, computer science, business degree with focus on management information systems, statistics, or a related quantitative field with at least 4 years of relevant experience.
• Experience in working with multiple workspaces, datasets, and data automation workflows.
• Strong foundation in data management, with knowledge of data mining principles and practices.
• Proficiency in PowerBI and PowerApps
• Advanced Excel skills, including macros, VLOOKUP, INDEX, MATCH, and other analytical functions.
• Demonstrated ability to operate with urgency in a fast-paced environment.
• Proven ability to collaborate with global stakeholders across multiple functions.
• Strong project management capabilities, with the ability to plan, track, and deliver high-quality work on time.

Desired Characteristics

• Experience in medical device or highly regulated industry.
• Experience applying UX/UI design principles to analytics, dashboard design, and end-user reporting experience.
• SQL experience.
• Experience linking external market dynamics to market sizing and forecasting outputs.
• Demonstrated problem-solving skills with the ability to analyze issues, document approaches, and execute defined workstreams.

Note:

To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $89,600.00-$134,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonu