Lieu De Travail
Toronto, Ontario, Canada
Horaire
37.5
Secteur D’activité
Marketing
Détails De La Rémunération
$96,900 - $136,800 CAD
La TD a à cœur d’offrir une rémunération juste et équitable à tous les collègues. Les occasions de croissance et le perfectionnement des compétences sont des caractéristiques essentielles de l’expérience collègue à la TD. Nos politiques et pratiques en matière de rémunération ont été conçues pour permettre aux collègues de progresser dans l’échelle salariale au fil du temps, à mesure qu’ils s’améliorent dans leurs fonctions. Le salaire de base offert peut varier en fonction des compétences et de l’expérience du candidat, de ses connaissances professionnelles, de son emplacement géographique et d’autres besoins particuliers du secteur et de l’entreprise.
En tant que candidat, nous vous encourageons à poser des questions sur la rémunération et à avoir une conversation franche avec votre recruteur, qui pourra vous fournir des détails plus précis sur ce poste.
Description Du Poste
The Manager, Consumer Insights – Diverse Communities & Student Portfolio is accountable for leading brand and consumer insight strategies for priority growth segments, with a strong emphasis on brand health tracking, executive‑ready storytelling, and strategic interpretation of macro trends impacting diverse communities and students.This role sits within the Customer Experience & Insights (CX&I) group and acts as a trusted thought partner to Marketing, Brand, and Enterprise stakeholders—translating complex data into clear implications that influence strategy, investment, and experience design. The role reports to the Senior Manager, North American Brand Insights and operates with a high degree of independence and ownership.
Overall
The Successful Candidate Will Serve As The Consumer Insights Lead For The Canadian Diverse Communities And Student Portfolios, With Primary Accountability For
- Brand health tracking and performance measurement among priority customer segments
- Synthesizing attitudinal, behavioral, and macro‑environment data to tell a clear, compelling story of what is changing, why it matters, and what TD should do next
- Serving as a strategic advisor who brings clarity, context, and focus to complex questions around brand, equity, inclusion, and growth
This role is expected to move beyond reporting results to connect the dots across time, data sources, and external forces, helping stakeholders understand not just what happened, but what it means and what to prioritize next.
Key Responsibilities
Brand Health & Performance Tracking
- Own and lead ongoing brand health tracking for Diverse Communities and Student segments, including awareness, consideration, brand perceptions, and emotional associations.
- Interpret quarter‑over‑quarter and year‑over‑year trends, separating signal from noise and clearly communicating confidence levels, volatility, and implications.
- Partner with Brand and Marketing teams to ensure brand health metrics are used appropriately in decision‑making, not simply reported.
- Proactively identify opportunities to evolve measurement frameworks to reflect changing consumer expectations and market realities.
Insights Leadership & Storytelling
- Translate complex quantitative and qualitative analysis into clear, concise, executive‑ready storytelling grounded in business implications.
- Craft narratives that integrate brand data, campaign performance, consumer mindset shifts, and macro trends into a cohesive point of view.
- Accurately synthesize live discussions (workshops, readouts, leadership meetings) into stakeholder‑ready materials with clarity and speed.
- Tailor insights for different audiences—executive, senior leadership, and working teams—without losing strategic clarity.
Diverse Communities & Macro Context
- Develop and maintain a strong understanding of macro factors affecting diverse communities and students, including social, economic, cultural, and generational dynamics.
- Connect external context (e.g., cost‑of‑living pressures, immigration patterns, generational sentiment, trust in institutions) back to shifts in brand perceptions and customer expectations.
- Act as an internal subject‑matter expert on how broader societal change shows up in brand health and customer experience.
Vendor & Stakeholder Management
- Independently manage vendor relationships end‑to‑end, including briefing, methodological discussions, interpretation, and performance management.
- Ask the right questions to probe what is truly driving performance, changes, or anomalies in the data.
- Build strong, trust‑based relationships with stakeholders by offering perspective, not just answers.
Delivery Excellence & Ownership
- Lead insights work from problem definition through delivery, ensuring high quality, on‑time outputs.
- Proactively flag risks to timing, data quality, or interpretation and propose clear next steps or trade‑offs.
- Balance multiple workstreams whil