Manager, Data Instrumentation

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

As a Manager on the Razorfish Data Instrumentation team, you will play a strategic and technical role requiring analytics and development knowledge and skills. You will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management/Customer Data deployment services for a one or more clients.

Data Instrumentation team members at Razorfish focus primarily in four key areas:

Analytics – Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements. Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets.

Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving performance.

Testing and Optimization - Implementation of testing and optimization tools with integration across marketing and data instrumentation to ensure sound testing, targeting, and personalization strategies

Data Management Instrumentation - Implementation of DMPs and CDPs, ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting.

Responsibilities

This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based.

Exceptional written and verbal communication skills within the agency and to the client are necessary as this person will be working with multiple geographies (agency offices, client sites, etc). This person should:

• Possess an in-depth knowledge of a client’s website and app architecture, online business model & marketing strategy.
• Function as a subject matter expert on utilization of Tag Management Systems to enable the capture of marketing analytics data.
• Consult and work alongside key stakeholders & drive client success based on key performance indicators and business drivers
• Interact frequently with clients virtually and in person (encompassing marketers, analysts, and web developers) on projects requiring tag management implementation, analytics strategy, and analytics platform remediation.
• Consult directly with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
• Recommend best practices consulting services to clients in solving their web analytics and site/app optimization platform strategy and technical needs by designing technical site and page-implementation strategies
• Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes
• Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management/Customer Data) and techniques to help our team stay on the cutting edge of marketing analytics.
• Lead customer, vendor, market analyst and client interviews from a data standpoint
• Develop and present solutions and recommendations to internal and external project teams
• Actively participate in new business development activities

Practice development, including recruiting, training, thought leadership and community building

Qualifications

Required Skills

• JavaScript, CSS and HTML skills, and ability to be a leader in this area of expertise
• Expert of technical implementation of Site/App analytics platforms, Adobe Analytics and Google Analytics 4, experience with both preferred.
• Strong understanding of web analytics tool basics: tags, cookies, variables.
• Strong understanding of tag management systems: tags, rules, variables
• A solid understanding of advertising, marketing and strategic brand management and how to best leverage these in a digital environment
• Experience presenting in front of groups, to clients, and via web conference
• Strong attention to detail and QA abilities for both web and native apps
• Strong int