Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
Razorfish is looking for a manager to join its Data Science and Analytics practice. This is an analytics, research, and consulting team that delivers data-driven insights to our clients. Each member of the team is aligned to one or more clients and works closely with other Data Science team members, our clients, and colleagues across other disciplines such as Client Management, Strategy, Media, User Experience, and Technology.
In this role you will contribute to data-driven projects across one or more client accounts. You will have support from data leadership and fellow analysts.
Core areas of focus for this group include applications in measurement planning and strategy, customer segmentations, testing frameworks, measurement and optimization solutions, performance reporting and analyses, personalization, and forecasting.
Responsibilities
Role Summary
- Act as the paid media analytics subject matter expert, providing strategic input and in-depth analysis of platform performance
- Understand paid media and how it interacts in a full-funnel marketing mix
- Demonstrate marketing business acumen and how our data services fit into client strategies and objectives
- Collaborate cross-functionally with media planners, strategists, and activation teams to align goals, manage timelines, and ensure data accuracy across deliverables
- Lead client readouts, define requirements and implementation of data tools and products
Skills & Responsibilities
Data Strategy
- Identify key issues and objectives to focus on for internal and client needs with minimal oversight
- Apply holistic strategic thinking to elevate either a client's: 1) marketing goals or 2) data sophistication and maturity forward. For example, a manager will show initiative in understanding strategic frameworks and how to apply them to client-specific needs
Analytics
- Execute steps involved in learning agendas / measurement plans
- Solve issues with measurement plan implementation when needed
- Execute frequent ad hoc and recurring data pulls to support ongoing business needs, creative testing, and campaign optimization
- Deliver robust cross-channel reporting and insights across TV, digital streaming, audio, paid social, paid search, and paid display
- Design and analyze results of attitudinal studies to measure brand lift across key campaigns
- Synthesize implications ("so whats?") from analysis and refine approach
- Use insight work across disciplines to generate and develop actionable recommendations to the client
Communication
- Provide thoughtful contributions to internal and client discussions, having synthesized input and feedback
- Independently prepare internal and client presentations and necessary outlines
- Deliver materials with confidence, and comfortable with supplying appropriate responses to questions that are vague or not directly related to what was presented
- Show confidence in meetings offering ideas and suggestions, reflecting mastery of tasks and work
- Comfortable with occasionally leading team discussions and present alternative solutions when needed
- Create client documents from scratch with minimal oversight
- Use best practices in formatting within presentation tools (PPT, Google Slides, etc.)
- Transform data into visually appealing presentations with an emphasis on storytelling, adapting formats and charts as necessary
Client Engagement
- Function as day-to-day internal data resource while becoming the client go-to resource
- Lead the client through multiple programs / projects from start to finish
- Document and respond to client feedback and recognize when to escape issues
- Demonstrate deep knowledge of client’s business – financials, industry economics, competitive dynamics, marketing channels, and client strategic issues
Tools & Techniques
- Exhibit advanced proficiency with multiple data tools, platforms, and techniques
- Assist in all aspects of vendor assessments
- QA and maintain data integrity at collection, extraction, and activation point
Qualifications
- 5+ years of experience in analytics, data science, or a related field, preferably supporting paid media or marketing programs
- Strong understanding of paid media analytics
- Proficiency in Excel, Tableau, and/or Power Bi