Manager, Growth Creative Strategy & Optimization - Markets & Subscribers

Spotify

New York, US

On-site

Who this role is best for

Best suited to mid-level creative strategists with direct response expertise working in cross-functional marketing teams across global markets.

Best fit for

Direct response specialists who translate data into creative strategies
— “can manage end-to-end creative production while translating data into actionable creative strategies”
Senior individual contributors comfortable being the creative hub for multiple teams
— “you’ll be the creative center of gravity for both the Performance Marketing team and the Lifecycle Marketing team”
Marketers fluent in testing and optimizing creative across channels
— “is fluent in creative testing and optimization”

Things to consider

Must own creative process for both paid and organic acquisition channels
— “own the full creative process across performance and lifecycle marketing”
Senior IC role requires autonomy in driving creative strategy
— “This is a senior individual contributor role”

How to stand out

Demonstrate concrete examples of data-driven creative optimization
— “translating data into actionable creative strategies”
Show cross-channel creative production experience from brief to execution
— “manage end-to-end creative production”
Highlight global market experience in subscriber growth campaigns
— “new and existing markets across the globe”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

owning the full creative process
managing end-to-end creative production
translating data into actionable creative strategies

Typical background

strong background in direct response creativeexperience in creative testing and optimization

Skills & requirements

Required

Creative StrategyPerformance MarketingLifecycle MarketingCreative TestingData-driven Creative Optimization

Preferred

Digital MarketingProduct DevelopmentDesign

About the role

Original posting from Spotify via Lever

We’re the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify’s subscribers and monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.
Spotify is looking for a Manager, Growth Creative Strategy & Optimization to own the full creative process across performance and lifecycle marketing. This is a senior individual contributor role — you’ll be the creative center of gravity for both the Performance Marketing team (off-platform paid acquisition channels) and the Lifecycle Marketing team (on-platform organic acquisition channels). The ideal person for this role has a strong background in DR creative, is fluent in creative testing and optimization, and can manage end-to-end creative production while translating data into actionable creative strategies.

Source: Spotify careers (Lever)