Manager, Marketing Analytics & Business Intelligence (LAC)

About the position

The Manager, Marketing Analytics & BI (LAC) is responsible for delivering data-driven insights and business intelligence that improve marketing effectiveness across Latin America & the Caribbean. This role develops KPI frameworks, dashboards, and measurement approaches; partners cross-functionally to strengthen data quality and governance; and translates complex analyses into clear recommendations for regional and market stakeholders.

Responsibilities

• Own LAC marketing performance measurement across channels (brand, digital, CRM, delivery/aggregators, promotions), defining KPIs, dashboards, and reporting cadence for leadership and markets.
• Develop and maintain self-service BI assets (dashboards, scorecards, standardized datasets) to improve speed-to-insight for marketing, operations, and franchise stakeholders.
• Lead campaign and initiative measurement (test/control, incrementality, MMM/MTA inputs where applicable), translating results into clear recommendations to optimize media, messaging, and spend.
• Partner with IT/Data teams to improve data quality and availability across POS, digital, loyalty/CRM, and media data sources; document definitions and ensure metric governance.
• Provide ad-hoc analysis and insights (customer, product, pricing, promo, channel, trade areas) to support marketing strategy, franchise business reviews, and annual planning.
• Train and enable stakeholders on dashboard usage, insights interpretation, and measurement best practices; support a data-driven culture across LAC markets.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Computer Science, or a related field
• Strong analytical and problem-solving skills with the ability to translate business questions into measurable hypotheses and actionable insights.
• Proficiency in BI and visualization tools (e.g., Power BI, Tableau) and experience building executive-ready dashboards and automated reporting.
• Working knowledge of marketing measurement approaches (e.g., test/control, incrementality, attribution, MMM inputs) and KPI design.
• Ability to work with large datasets and relational data concepts; comfort partnering with data engineering/IT to define requirements and improve data quality.
• Advanced Excel skills; SQL proficiency strongly preferred.
• Excellent communication and stakeholder management skills; ability to influence without authority across multiple LAC markets.
• Fluency in English and Spanish required; Portuguese preferred.

Nice-to-haves

• Portuguese preferred.

Benefits

• Insurance Plans
• 401k
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• Many More…..