Manager, Marketing Investment Finance

Reporting to the Senior Director II, FP&A and Resource Allocation, this is an essential partner to the marketing and brand teams within the North America Operating Unit (NAOU). This role is instrumental in supporting the financial management, planning, and analysis of brand performance and resource allocation.

With a strong focus on accurate financial reporting, insightful forecasting, and compliance, you will manage the day-to-day financial processes for marketing investments across marketing initiatives.

You will also collaborate with cross-functional partners and help champion best practices in resource allocation, asset management, and FP&A, supporting continuous improvement and strategic alignment with overall business goals.

Primary Responsibilities:

• Develop budgets based on prior period budgets, revenue estimates, expense projections, and recent performance.
• Analyze variance from budget, identify issues/trends, and forecast annual results.
• Recommend and implement budgetary policies and procedures.
• Make improvements or recommended enhancements of processes, systems, or products to enhance performance.
• Communicate effectively within and outside of the organization, explaining facts, policies, practices, and procedures.
• Lead overall performance management and support business with relevant analytics and actionable insights.
• Drive engagement with senior leaders and LT to drive cross-functional alignment across multiple stakeholders.
• Lead financial evaluation and partner with the business team to structure commercials for all new deals or renewals, including Marketing Assets.
• Support the oversight of marketing asset investments, valuation, tracking, and negotiation.
• Support the Marketing Finance Innovation Team with special projects.
• Team Collaboration: Foster knowledge-sharing and skill development within the Marketing Finance team, supporting a culture of accountability and continuous learning.

Qualifications:

• Bachelor’s degree in Finance, Accounting, Business, or related field; progress toward an advanced degree or certification is advantageous.
• Minimum of 5 years of progressive experience in finance, with at least 2 years in a relevant FP&A, asset management, or marketing finance role.
• Demonstrated ability to develop budgets, forecasts, and financial models, preferably for marketing or brand investment portfolios.
• Working knowledge of marketing assets, creative production, intellectual property management, and associated financial processes.
• Strong analytical, problem-solving, and communication skills.
• High attention to detail, organization, and process discipline.
• Experience working in a large-scale or consumer products company preferred.
• Proficiency with financial systems (such as SAP, Oracle, or Hyperion) and Excel.

What We Can Do For You:

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.
• Exposure to World Class Leaders: Availability to global finance leaders that will expand your network and exposure you to emerging technologies and techniques.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:

$0 - $0

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

April 12, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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