Market Research Analyst

Market Research Analyst

About the Opportunity

JOB SUMMARY

As a Market Research Analyst within the product management team,

this role will be part of a team ensuring the delivery of impactful

and high-value programs for Northeastern University. The

responsibilities include executing project management leadership,

primary and secondary market research, providing insights for

initiative design, and conducting thorough job market, skills,

competitor and pricing analysis. This role will also support new

product design sessions, ensuring stakeholders have the actionable

insights, visuals and engagements to design innovative program

offerings for the university. This role offers growth

opportunities, allowing for an expanded scope of work as your

professional development progresses.

MINIMUM QUALIFICATIONS

• Bachelor's degree required

• Experience performing fundamental analysis and report-writing,

as well as user research synthesis

• Proven project management and analysis capabilities

• Ability to present complex topics clearly and

concisely

• Experience collaborating deeply with teammates to deliver

on-time high quality outputs

• Experience executing agile, human-centered design and lean

start-up methodologies

• Ability to plan and successfully execute multiple projects with

conflicting priorities and concurrent deadlines in a dynamic

environment

• Track record of creative problem solving and ability to thrive

in a cross-functional and virtual environment

• High energy, self-motivated, with strong communication skills

(verbal and written)

• Clear thinker who can seek out and identify key data themes and

distill the findings into actionable strategies, tactics and

solutions

• Excellent written and verbal communication skills

• A drive/sense of ownership related to continuous

improvement

• Highly numerate with a keen eye for detail; comfortable with

performing various types of data analysis

• Experience in a field closely aligned with experiential

learning and higher education preferred

• Proven ability to effectively use AI tools for research and

analysis/ demonstrated ability to effectively incorporate AI tools

into workflows, including effective prompting, auditing outputs,

etc.

• Experience independently providing consultative problem-solving

aptitude to cross functional teams.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

Market Research and Analysis

• Conduct Primary and Secondary Research: Execute comprehensive

market research to gather relevant data on industry trends,

customer preferences, and market opportunities.

• Utilize various research methodologies to collect

data.

• Synthesize findings to extract actionable insights.

• Job Market and Skills Analysis: Analyze current job market

trends and identify essential skills required in the industry to

inform program design.

• Monitor and report on emerging job market trends.

• Identify skills gaps and opportunities for new program

development.

• Competitor and Pricing Analysis: Conduct thorough analysis of

competitors and their pricing strategies to ensure competitive

positioning of university programs.

• Evaluate competitor offerings and strategies.

• Analyze pricing models and recommend pricing strategies for new

programs.

• Produce report outs/presentations that synthesize a diverse set

of factors, such as market demand, relative pricing, competitive

dynamics, program features, economics, logistical realities and

other practical considerations into recommendations that are

distilled and coherent.

Support Program Design and Stakeholder Engagement

• Support new product design sessions by preparing and presenting

research findings and insights.

• Provide stakeholders with necessary data, visuals, and

engagement tools to make informed decisions.

• Develop and maintain stakeholder engagement

materials

• Communicate complex information clearly and concisely to

stakeholders.

• Work closely with team members to deliver high-quality outputs

on time.

• Provide administrative support to the new product management

team as necessary. This includes but is not limited to scheduling

meetings and interviews, note-taking and synthesis, meeting

planning and logistics.

• Independently provide consultative problem-solving aptitude to

the IPD team as they endeavor to offer market intelligence and

recommendations to the University. This includes proactive project

support to aid the completion of multi-step, multi-participant

projects.

• Develop and maintain stakeholder engagement

materials.

• Communicate complex information clearly and concisely to

stakeholders.

• Work closely with team members to deliver high-quality outputs

on time.

• Provide administrative report to the new product management

team as necessary. This includes but is not limited to scheduling

meetings and interviews, note-taking and synthesis, meeting

planning and logistics.

• Independently provide consultative problem-solving aptitude to

the IPD team as they endeavor to o